Certified Destination Management Executive (CDME)

Available Dates

Venue

Nov-11-2024

Istanbul
Nov-11-2024

Kuala Lumpur
Nov-18-2024

Paris
Nov-18-2024

Singapore
Nov-25-2024

Barcelona
Nov-25-2024

Dubai
Dec-02-2024

Amsterdam
Dec-02-2024

London
Dec-09-2024

Istanbul
Dec-09-2024

Kuala Lumpur
Dec-16-2024

Paris
Dec-16-2024

Singapore
Dec-23-2024

Dubai
Dec-23-2024

London
Dec-23-2024

Istanbul
Dec-30-2024

Barcelona
Dec-30-2024

Amsterdam
Jan-06-2025

Kuala Lumpur
Jan-06-2025

Istanbul
Jan-13-2025

Singapore
Jan-13-2025

Paris
Jan-20-2025

London
Jan-20-2025

Amsterdam
Jan-27-2025

Dubai
Jan-27-2025

Barcelona
Feb-03-2025

Istanbul
Feb-03-2025

Kuala Lumpur
Feb-10-2025

Singapore
Feb-10-2025

Paris
Feb-17-2025

Amsterdam
Feb-17-2025

London
Feb-24-2025

Barcelona
Feb-24-2025

Dubai
Mar-03-2025

Kuala Lumpur
Mar-03-2025

Istanbul
Mar-10-2025

Paris
Mar-10-2025

Singapore
Mar-17-2025

London
Mar-17-2025

Amsterdam
Mar-24-2025

Barcelona
Mar-24-2025

Dubai
Apr-07-2025

Istanbul
Apr-07-2025

Kuala Lumpur
Apr-14-2025

Singapore
Apr-14-2025

Paris
Apr-21-2025

Amsterdam
Apr-21-2025

London
Apr-28-2025

Dubai
Apr-28-2025

Barcelona
May-05-2025

Istanbul
May-05-2025

Kuala Lumpur
May-12-2025

Paris
May-12-2025

Singapore
May-19-2025

Amsterdam
May-19-2025

London
May-26-2025

Dubai
May-26-2025

Barcelona
June-02-2025

Kuala Lumpur
June-02-2025

Istanbul
June-09-2025

Singapore
June-09-2025

Paris
June-16-2025

Amsterdam
June-16-2025

London
June-23-2025

Barcelona
June-30-2025

Kuala Lumpur
June-30-2025

Istanbul
June-30-2025

Dubai
July-07-2025

Kuala Lumpur
July-07-2025

Istanbul
July-14-2025

Singapore
July-14-2025

Paris
July-21-2025

Amsterdam
July-21-2025

London
July-28-2025

Barcelona
July-28-2025

Dubai
Aug-04-2025

Istanbul
Aug-04-2025

Kuala Lumpur
Aug-11-2025

Paris
Aug-11-2025

Singapore
Aug-18-2025

London
Aug-18-2025

Amsterdam
Aug-25-2025

Dubai
Aug-25-2025

Barcelona
Sep-01-2025

Istanbul
Sep-01-2025

Kuala Lumpur
Sep-08-2025

Singapore
Sep-08-2025

Paris
Sep-15-2025

London
Sep-15-2025

Amsterdam
Sep-22-2025

Barcelona
Sep-29-2025

Kuala Lumpur
Sep-29-2025

Istanbul
Sep-29-2025

Dubai
Oct-06-2025

Kuala Lumpur
Oct-06-2025

Istanbul
Oct-13-2025

Paris
Oct-13-2025

Singapore
Oct-20-2025

Amsterdam
Oct-20-2025

London
Oct-27-2025

Dubai
Oct-27-2025

Barcelona
Nov-03-2025

Istanbul
Nov-03-2025

Kuala Lumpur
Nov-10-2025

Paris
Nov-10-2025

Singapore
Nov-17-2025

London
Nov-17-2025

Amsterdam
Nov-24-2025

Barcelona
Nov-24-2025

Dubai
Dec-01-2025

Istanbul
Dec-01-2025

Kuala Lumpur
Dec-08-2025

Paris
Dec-08-2025

Singapore
Dec-15-2025

London
Dec-15-2025

Amsterdam
Dec-22-2025

Barcelona
Dec-29-2025

Istanbul
Dec-29-2025

Kuala Lumpur
Dec-29-2025

Dubai

Course Details

The course CDME is the tourism industry’s highest individual educational achievement. The CDME program provides the skills to prepare senior executives to thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. Start or continue your professional journey, advance your career, and enhance your industry knowledge, skills and professional credibility.

A destination management executive maintains in-depth local knowledge of the area or region they represent, specifically with regards to the local coordination and implementation of everything from program and event logistics to event activities.

In short, a DME is essentially a highly specialized consultant for practically every aspect of out-of-town event programming.

This course provides participants with an understanding to learn how destination organizations and the various departments within an organization function, how the role of a destination organization within a community, how destination organizations enhance and benefit their communities and how to sell your destination to business and leisure travellers

This course is a preparation course, and designed to equip you with the necessary skills and knowledge to prepare for the certification, should you choose to pursue it in the future

After successful completion of this course you would be able to :

Describe and apply standard professional practices across the
CDME-International Standards domains on the test and the job
Use test-taking tips and relaxation techniques during the exam
Develop a personal study path for taking the CDME test
Feel far more comfortable ahead of and in preparation for sitting for the CDME exam

The course on Certified Destination Management executive (CDME) is ideal for:

The suitable applicant is an experienced professional who has developed a broad knowledge base mirroring Destinations International’s professional tracks and destination organization industry standards. After completing the program, destination organization leaders should be able to approach challenges from a multi-disciplinary perspective.
We recommend, though do not require, that an applicant be currently employed by a destination organization with at least three years of industry-related experience.

Course Outline

5 days course

Day 1

Day 2

Day 3

Day 4

Day 5

Strategic Issues In Destination Management

Understand what it means to be a destination marketer, manager and leader.
Understand global and national constraints, opportunities and trends affecting destination marketing and management.
Learn the key factors and new initiatives that make destination marketing professionals and organizations successful.
Discern the destination visioning and strategic planning process and how the community and
industry become stakeholders in branding and tourism development.
Know the latest thinking and solutions to current destination issues and challenges such as branding, funding, performance accountability, community relations/advocacy, industry partnerships and visitor relationship management.

Destination Marketing and Sales

Become exposed to the “vanguard” thinking in convention and leisure travel marketing through relationship/database, social media and
partnership/regional promotion.
Learn about alternate approaches to destination marketing strategies and promotional/sales planning.
Learn a systematic, step-by-step approach to preparing marketing strategies.
Understand research and evaluation sources and techniques needed for effective destination
marketing programs.
Acquire knowledge of new trends and learn the success stories in domestic, regional and international convention and leisure marketing

Destination Leadership

Discuss the essence of leadership and the qualities needed to excel, both for your organization and within the community.
Review the factors that contribute to organizational success, including organizational values, and company culture.
Adopt key leadership concepts and discuss the importance of emotional intelligence
Demonstrate the implications of not following best practices in financial leadership, and review the benefits of doing a comprehensive
organizational assessment.
Highlight essential communications tools including the business plan, annual report, stakeholder meetings, and others.
Discuss key human resources practices such as salary studies, handbook development, job descriptions and performance evaluations.
Understand how to find the right board member, the benefits of solid board governance, and effective ways to communicate with your board.
Consider the importance of crisis communications and how you can ensure your DMO is prepared.

Destination Advocacy and Community Relations

Achieve a new appreciation of visitor industry and government relations as it affects destination marketing leadership.
Understand the need and process in preparing an advocacy and local communications strategy.
Know the key principles and practices in strengthening the partnership among government, visitor industry, community and destination
organization leadership.
Ascertain success factors in the governance of a visitor destination.
Understand key stakeholder needs and destination organization best practices.
Obtain the latest thinking and solutions to current destination organization challenges in the visitor industry, media, resident and government
relations.

Destination Positioning and Branding | Destination Organization

Financial Management
Understand the process of creating a destination brand
Know the difference between positioning and branding
Know how to develop a brand promise
Understand how to interpret financial statements
Understand how to measure financial accountability for a destination organization
QUIZ | CASE STUDIES | PREVIOUS YEAR EXAM QUESTIONS

Certified Destination Management Executive (CDME)

Course Info

Course Details

After successful completion of this course you would be able to :

The course on Certified Destination Management executive (CDME) is ideal for:

Course Outline

Strategic Issues In Destination Management

Course Video

Certified Destination Management Executive (CDME)

Course Info

Course Details

After successful completion of this course you would be able to :

The course on Certified Destination Management executive (CDME) is ideal for:

Course Outline

Strategic Issues In Destination Management

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Course Video