Certified in Exhibition Management (CEM)

Course Info

Length: 1 Week

Type: In Classroom

Available Dates

Venue

  • Apr-01-2024

    London

  • Apr-01-2024

    Amsterdam

  • Apr-08-2024

    Kuala Lumpur

  • Apr-08-2024

    Istanbul

  • Apr-15-2024

    Paris

  • Apr-15-2024

    Singapore

  • Apr-22-2024

    Barcelona

  • Apr-22-2024

    Amsterdam

  • Apr-29-2024

    Dubai

  • Apr-29-2024

    London

  • May-06-2024

    Amsterdam

  • May-06-2024

    London

  • May-13-2024

    Kuala Lumpur

  • May-13-2024

    Istanbul

  • May-20-2024

    Paris

  • May-20-2024

    Singapore

  • May-27-2024

    Dubai

  • May-27-2024

    Barcelona

  • June-03-2024

    Amsterdam

  • June-03-2024

    London

  • June-10-2024

    Kuala Lumpur

  • June-10-2024

    Istanbul

  • June-17-2024

    Paris

  • June-17-2024

    Singapore

  • June-24-2024

    Dubai

  • June-24-2024

    Barcelona

  • July-01-2024

    London

  • July-01-2024

    Amsterdam

  • July-08-2024

    Kuala Lumpur

  • July-08-2024

    Istanbul

  • July-15-2024

    Singapore

  • July-15-2024

    Paris

  • July-22-2024

    Amsterdam

  • July-22-2024

    Barcelona

  • July-29-2024

    London

  • July-29-2024

    Dubai

  • Aug-05-2024

    London

  • Aug-05-2024

    Amsterdam

  • Aug-12-2024

    Istanbul

  • Aug-12-2024

    Kuala Lumpur

  • Aug-19-2024

    Singapore

  • Aug-19-2024

    Paris

  • Aug-26-2024

    Dubai

  • Aug-26-2024

    Barcelona

  • Sep-02-2024

    Amsterdam

  • Sep-02-2024

    London

  • Sep-09-2024

    Kuala Lumpur

  • Sep-09-2024

    Istanbul

  • Sep-16-2024

    Singapore

  • Sep-16-2024

    Paris

  • Sep-23-2024

    Barcelona

  • Sep-23-2024

    Amsterdam

  • Sep-30-2024

    London

  • Sep-30-2024

    Dubai

  • Oct-07-2024

    London

  • Oct-07-2024

    Amsterdam

  • Oct-14-2024

    Istanbul

  • Oct-14-2024

    Kuala Lumpur

  • Oct-21-2024

    Paris

  • Oct-21-2024

    Singapore

  • Oct-28-2024

    Barcelona

  • Oct-28-2024

    Dubai

  • Nov-04-2024

    Amsterdam

  • Nov-04-2024

    London

  • Nov-11-2024

    Istanbul

  • Nov-11-2024

    Kuala Lumpur

  • Nov-18-2024

    Singapore

  • Nov-18-2024

    Paris

  • Nov-25-2024

    Barcelona

  • Nov-25-2024

    Dubai

  • Dec-02-2024

    Amsterdam

  • Dec-02-2024

    London

  • Dec-09-2024

    Istanbul

  • Dec-09-2024

    Kuala Lumpur

  • Dec-16-2024

    Singapore

  • Dec-16-2024

    Paris

  • Dec-23-2024

    Barcelona

  • Dec-23-2024

    Amsterdam

  • Dec-30-2024

    London

  • Dec-30-2024

    Dubai

Course Details

Course Outline

5 days course

Conference & Meeting Management Principles

 

  • Introduction to Exhibition management course
  • CEM exam brief
  • Competent planning and management of meetings
  • Work closely with their organization’s meeting and education manager
  • Essential aspects of meetings in all of their various formats
Event Marketing and Sales

 

  • Identify the marketing activities used in the hospitality and tourism industry; know the difference
  • between marketing and advertising.
  • Identify the role of marketing in the hospitality and tourism industry and the purpose of measuring
  • return on investment (ROI) for all marketing efforts.
Event Operations |  Safety & Security

 

  • Identify the purpose of maintaining a safe, healthy environment for guests and employees.
  • Identify the role of occupational safety and the purpose of a job safety analysis report in providing
  • safe work conditions to employees.
  • Explain the risk management process and the use of the 14 elements of a health and safety program in the workplace.
  • Identify the purpose of resorts, cruise lines, recreational vehicles, and tent camping in the hospitality and tourism industry.
Housing & Registration Management

 

  • Additional services provided to attendees and exhibitors
  • Working knowledge of hotel operations
  • Arranging for accommodations of guests
  • Identifying which guests will be allowed access to which portion of the event
  • Ensure housing and registration are easily accessed
Strategic Planning & Management

 

  • Plan, manage or own exhibitions and events to remain competitive
  • Define and review their strategies
  • Measure where an event falls within a particular market segment
  • Position the exhibition or event to meet or beat the competition
  • Develop plans to ensure business continuity and success.
  • QUIZ | CASE STUDIES | PREVIOUS YEAR EXAM QUESTIONS

Course Video