Events and Conferences Management

Course Info

Length: 1 Week

Type: Online

Available Dates


  • Apr-03-2023


  • May-08-2023


  • June-05-2023


  • July-03-2023


  • Aug-07-2023


  • Sep-04-2023


  • Oct-09-2023


  • Nov-06-2023


  • Dec-04-2023


Course Details

Course Outline

5 days course

Events and conferences planning


  • Definition of events and conferences
  • Types of events and conferences
  • Aim of a conference
  • Importance and concepts
  • Collecting information needed in planning
  • Setting smart objectives
  • Preparing the event plan with detailed activities and schedules
  • Selecting the venue and agreeing on the site of the event or conference
Organization of the event or conference
  • Choosing human resources for the management of the event or conference
  • Forming different specialized committees
  • Training and motivating the teams in charge of managing the event or conference


Promotional activities for events and conferences
  • Marketing the conference
  • Factors attracting participants
  • Promotion and advertisement of events or conferences
  • Steps needed for the promotion and marketing of the event or conference
  • Setting a plan for the promotion of events and conferences
The different functions for managing events and conferences
  • The official airline carrier
  • Arrangements for accommodation
  • Conference registration process
  • Social programs
  • Public relations and media


The financial aspects of the conference
  • Preparing the conference budget
  • Fixed expenses
  • Variable expenses
  • Conference revenues
  • Determining the registration fees
  • The financial committee
Organizing exhibitions
  • Importance of exhibitions in conferences
  • Goods and services in a conference
  • Pricing policy in exhibitions
  • Application for an exhibition
  • Promoting the exhibition
  • Managing exhibitions
  • Criteria for selecting exhibitors
  • Contacting exhibitors
Follow up and evaluation of conference and events activities
  • Monitoring the event or conference activities
  • 'SMART' objectives
  • Key factors in assessment
  • Benefits of follow up
  • The coordination and follow up committee
  • Follow up and evaluation

Course Video