Demand management requires aligning with consumer trends, historical sales and seasonality data, amongst other factors. It also looks at constantly changing circumstances that affect demand. These factors include regulatory changes, economic shifts, labour force changes, natural disasters, weather patterns, or global crisis events. Therefore, demand planning should be a continuous process ingrained in your business. Ambitious organisations must effectively plan to meet it.

This course will give you a perspective on demand planning principles and success drivers and describe the best practices that firms use today. You will be able to identify the relevant business process, tools, and people capabilities, that are critical to ensure an efficient and successful demand planning function.