Advanced Communications and PR Management
Course Info
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Course Details
Introduction
Objective
Who should attend
Communication helps managers to perform their jobs and responsibilities. Communication serves as a foundation for planning. All the essential information must be communicated to the managers who in-turn must communicate the plans so as to implement them.
Organizing also requires effective communication with others about their job task. Similarly leaders as managers must communicate effectively with their subordinates so as to achieve the team goals. Controlling is not possible without written and oral communication
Advanced Communications and PR Management is a Five-day communication management training course for PR professionals. It covers best practice in designing communication departments, managing PR teams and directing campaigns. You will learn to structure PR teams and roles, design processes and systems and organise a press office. You will master advanced techniques for overseeing complex communication programmes.
Course Outline
PR and communications campaign planning
- Principles and approaches to communication campaign planning
- Planning toolbox: practical techniques for campaign design
- Tactic selection: choosing the right mix of PR tools
- Time planning: traditional (GANTT) and online (integrated digital) tools
- Resource planning: predicting what you will need to make it happen
