Advanced Communications and PR Management

Course Info

Length: 1 Week

Type: Online

Available Dates

Fees

  • June-06-2022

    1,390

  • July-04-2022

    1,390

  • Aug-22-2022

    1,390

  • Sep-12-2022

    1,390

  • Oct-03-2022

    1,390

  • Nov-14-2022

    1,390

  • Nov-28-2022

    1,390

  • Dec-05-2022

    1,390

  • Dec-26-2022

    1,390

  • Dec-27-2022

    1,390

  • Jan-03-2023

    1,390

Course Details

Course Outline

5 days course

PR and communications campaign planning
 
  • Principles and approaches to communication campaign planning
  • Planning toolbox: practical techniques for campaign design
  • Tactic selection: choosing the right mix of PR tools
  • Time planning: traditional (GANTT) and online (integrated digital) tools
  • Resource planning: predicting what you will need to make it happen
Campaign platforms and measurement
 
  • PR channels and tools
  • Channel segmentation
  • Creative campaign platforms
  • Measuring communication success
Strategic and operational press office management
 
  • Role of the press office
  • Goals and objectives
  • Protocols and policies
  • Materials
  • Resources
  • Workflow management
Leading and managing PR teams

 

  • Team roles and workflow
  • Nurturing and leading your team
  • Leadership core competencies
Leading and managing PR teams and agencies
 

 

  • Working with PR agencies
  • Setting performance KPIs

Course Video