Modern Strategic Brand Management & Public Relations Masterclass

Course Info

Length:

10 Days

Type:

In Classroom

Available Dates

2025-04-28

London

2025-05-26

Dubai

2025-06-09

London

2025-06-09

Amsterdam

2025-06-09

Barcelona

2025-06-09

Singapore

2025-06-09

Paris

2025-06-09

Kuala Lumpur

2025-06-09

Istanbul

2025-07-28

Dubai

2025-08-25

London

2025-09-08

Kuala Lumpur

2025-09-08

Amsterdam

2025-09-08

Barcelona

2025-09-08

Paris

2025-09-08

Istanbul

2025-09-08

Singapore

2025-09-08

Dubai

2025-10-27

London

2025-11-24

Dubai

2025-12-08

Kuala Lumpur

2025-12-08

Istanbul

2025-12-08

Singapore

2025-12-08

Paris

2025-12-08

London

2025-12-08

Barcelona

2025-12-08

Amsterdam

Course Details

  • Introduction
  • Objective
  • Who should attend

Welcome to the "Modern Strategic Brand Management & Public Relations Masterclass" course! We're excited to have you on board for this transformative 10-day learning adventure meticulously designed by LPC. Over the next few days, we'll explore the ever-evolving world of brand management and public relations, equipping you with the essential skills for effective brand stewardship.

Over the next ten days, you'll embark on a dynamic learning journey guided by industry experts who have built and managed iconic brands. Through a blend of interactive lectures, real-world case studies, engaging workshops, and personalized feedback, you'll master the art of strategic brand development, masterful storytelling, omnichannel public relations, crisis communication, equity building, and much more.

This Masterclass is more than just learning; it's about transformation. You'll join a vibrant community of passionate learners and connect with industry professionals, fostering valuable connections that can accelerate your career. Whether you're a seasoned marketer, an aspiring entrepreneur, or a professional seeking to elevate your brand management skills, this program is designed to empower you to achieve your goals.

Get ready to unlock your brand's full potential, forge meaningful connections with your audience, and shape your story with confidence. Dive into this immersive learning experience, embrace the challenges, and emerge as a strategic brand visionary. We're excited to have you on board!

Course Outline

10 days course
  • Day 1
  • Day 2
  • Day 3
  • Day 4
  • Day 5
  • Day 6
  • Day 7
  • Day 8
  • Day 9
  • Day 10

Fundamentals of Public Relations & Brand Management

  • History of public relations in the communication landscape
  • Key differences between public relations and marketing
  • Publics and stakeholders
  • Building relationships
  • Ethical considerations in public relations practices
  • Brand definition and its key elements
  • Brand development process
  • The impact of brand
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