Course Details

In many countries, agriculture is the biggest single industry. Agriculture typically employs over fifty percent of the labour force in a less developed country with industry and commerce dependent upon it as a source of raw materials and as a market for manufactured goods. Hence many argue that the development of agriculture and the marketing systems which impinge upon it are at the heart of the economic growth process in LDCs.

Agricultural marketing techniques are used in every corner of "agribusiness," including small farms, corporate farms, and collectives; distributors; manufacturers of farm equipment, pesticides, and genetic enhancements for crops and livestock; feed and seed sellers; and more. Additionally, there are also government agencies which monitor and direct agribusiness practices.

This 10 Days Agricultural marketing techniques training course develops your ability to analyse and manage marketing problems in an agricultural enterprise. Topics covered include: market research, management of your marketing, promotions, handling produce, packaging, distribution, customer relations and more.

At the end of the Agricultural marketing techniques training course, you will be able to :

Explain the role of marketing in business and the importance of marketing in the business plan.
Assess the relative importance of marketing planning and to determine marketing strategies in relation to farming.
Identify target markets to select suitable marketing methods.
Explain the physical handling of products in the marketing process, including packaging, labelling, presentation and transportation.
Plan to maintain sound customer relations in an agricultural business.
Conduct market research into a product or service in the agricultural industry.
Plan to manage the promotional program for an agricultural business.
Develop strategies to manage the marketing of an agricultural enterprise

Agricultural marketing techniques training course is ideal for :

Those who working in Agriculture marketing industry.
Workers in farms industry seeking to be more effective at selling their produce and any body that wants to gain in-depth understanding of Agricultural commodities marketing.

Course Outline

10 days course

Day 1

Day 2

Day 3

Day 4

Day 5

Day 6

Day 7

Day 8

Day 9

Day 10

Agricultural Marketing Concepts

Marketing
Goods and Services
The Marketing Concept
Managing the Marketing Process
The Role of Marketing
Approaches to Marketing
The Goals of Marketing
Organising, analysing, selecting target markets
Developing the Marketing Mix
Managing the Market Effort

Farm Marketing Objectives and Strategies

Supply and Demand
Developing the Farm Marketing Plan
Organising the Planning process
Reviewing the Business’s Situation
Establishing Marketing Objectives
Developing Strategies
Market Penetration
Price Advantages

Target Marketing

Preliminary Research
Target Markets in Agriculture
Defining the Target
Resources
Analysing Market Opportunities
External Influences
General Economic Conditions

Government Policy and Regulations

Government Policy
Overseas influences
Demographic Patterns
Technological Change
Customer Values and Attitudes
Alternative Marketing Methods
Internal Influences
Selecting Target Markets

Market Segmentation

Handling Produce
Developing the Marketing Mix
The “Product” element of the Marketing Mix
Logos, packaging, positioning and image etc
The “Price” Element of the Marketing Mix
Pricing objectives and methods
The “Promotion” element of the marketing Mix
Publicity and Public Relations
Advertising, sales and personal selling
The “Place” element of the Marketing Mix
Market coverage
Determining Emphasis with the Marketing Mix
Impact of Product Life-cycle

Customer Relations

Customer Care Policy
Levels of Involvement
Effective Communication
Becoming an effective communicator
Dealing with complaints
Self evaluation
Maximising customer service

Market Research

The Importance Of Market Research
What to Research?
The Research process
Analysing Costs and Benefits

Promotions

Promoting Product
Creating customer awareness
Promotional Campaign Strategy
The Promotional Message
Promotional Material
Making Promotions Cost Effective
Channels of Communication
Publicity Marketing
Advertising
Structuring an Advertisement or Promotion

Managing Marketing

Market Retention
Balancing Strategy
Market Development
Market Growth
Managing the Marketing Plan

Agricultural marketing techniques

Reviewing
Case study

Agricultural marketing techniques

Course Info

Course Details

At the end of the Agricultural marketing techniques training course, you will be able to :

Agricultural marketing techniques training course is ideal for :

Course Outline

Agricultural Marketing Concepts

Farm Marketing Objectives and Strategies

Target Marketing

Government Policy and Regulations

Market Segmentation

Customer Relations

Market Research

Promotions

Managing Marketing

Agricultural marketing techniques

Course Video

Agricultural marketing techniques

Course Info

Course Details

At the end of the Agricultural marketing techniques training course, you will be able to :

Agricultural marketing techniques training course is ideal for :

Course Outline

Agricultural Marketing Concepts

Farm Marketing Objectives and Strategies

Target Marketing

Government Policy and Regulations

Market Segmentation

Customer Relations

Market Research

Promotions

Managing Marketing

Agricultural marketing techniques

Search Course

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Course Video