Introduction to Product Management

Course Info

Length: 1 Week

Type: Online

Available Dates

Fees

  • Nov-18-2024

    1,550

  • Dec-30-2024

    1,550

  • Jan-06-2025

    1,550

  • Feb-03-2025

    1,550

  • Mar-03-2025

    1,550

  • Apr-07-2025

    1,550

  • May-05-2025

    1,550

  • June-02-2025

    1,550

  • July-07-2025

    1,550

  • Aug-04-2025

    1,550

  • Sep-01-2025

    1,550

  • Oct-06-2025

    1,550

  • Nov-03-2025

    1,550

  • Dec-01-2025

    1,550

Course Details

Course Outline

5 days course

Product & Product Management

  • Defining product, product management and other related terms
  • Differentiating between product, project, and program management
  • Understanding the product triangle:

  •         Product Design
  •         Product Development
  •         Product Marketing
  •         Product Management

  • Identifying the objective and significance of product management
  • Understanding Product Development Life Cycle

  •         Finding and Planning
  •         Designing
  •         Building
  •         Sharing
  •         Assessing

Who is Product Manager?

  • Understanding the significance of a product manager
  • Identifying roles and responsibilities of the project manager
  • Exploring the types of product manager

  •          Technical Product Manager
  •          Strategic Product Manager
  •          Growth Product Manager

  • Exploring aspects of product manager

  •          Core competencies
  •          Emotional Intelligence
  •          Company Fit

  • Case study: a story about successful product managers

Market Research & Product Finding & Planning

  • Understanding the concepts of Technology Adoptive Curve and Crossing the Chasm
  • Defining the steps to cross the chasm:

  •         Starting with niche market
  •         Solving customer problem
  •         Segmenting the market
  •         Expanding your market

  • Discovering marketing challenges and common marketing mistakes
  • Utilizing techniques to understand company’s current situation and create product strategy

  •         Golden circle
  •         The 5C analysis

  • Implementing the scientific method and build hypotheses to develop a product
  • Utilizing product requirements documents (PRD) for documenting product/ market fit
  • Understanding product validation and its tools

Product Design

  • Familiarizing with basic approaches to design a product and user experience design
  • Understanding the steps of design process

  •       User research
  •       Information architecture
  •       Interaction design
  •       Prototyping
  •       Visual design
  •       Content strategy

  • Utilizing Prototypes for designing a product
  • The principles of a good design of a product
  • Techniques to measure designs:

  •       A/B testing 
  •       Qualitative research

Product Development & Communication

  • Developing metrics and KPIs align with product objectives
  • Tips to communicate in product management:

  •          Internal communication
  •          Communication with designers
  •          Communication with engineers
  •          Communication with stakeholders
  •          Communication with customers

  • Understanding the importance of creating product roadmap
  • Understanding development methodology for building a product

  •          Waterfall software development
  •          Agile development
  •          Scrum
  •          Kanban

  • The role of collecting insights and feedback from team and customers to assess the product

Course Video