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How can organisations move beyond tactics to build marketing strategies that truly drive business performance? In a fast-changing digital landscape, strategic thinking is essential for effective marketing decision-making.
The Certificate in Marketing Strategy and Planning by LPC Training provides participants with a structured framework for developing, implementing, and evaluating marketing strategies aligned with business objectives. Across five engaging days, the programme explores customer insight, strategic planning, digital tools, ethical marketing, and future marketing trends.
By the end of this programme, participants will be able to design integrated marketing strategies that deliver measurable impact and long-term value.
Introduction to Marketing Strategy and Planning