Global Product Management training course

Global Product Management

Available Dates

Venue

Nov-25-2024

Kuala Lumpur
Nov-25-2024

Istanbul
Dec-02-2024

Paris
Dec-02-2024

Singapore
Dec-09-2024

Amsterdam
Dec-09-2024

London
Dec-16-2024

Barcelona
Dec-16-2024

Dubai
Dec-23-2024

Kuala Lumpur
Dec-30-2024

Istanbul
Dec-30-2024

Paris
Dec-30-2024

Singapore
Jan-06-2025

Paris
Jan-06-2025

Singapore
Jan-13-2025

Amsterdam
Jan-13-2025

London
Jan-20-2025

Dubai
Jan-20-2025

Barcelona
Jan-27-2025

Kuala Lumpur
Jan-27-2025

Istanbul
Feb-03-2025

Paris
Feb-03-2025

Singapore
Feb-10-2025

Amsterdam
Feb-10-2025

London
Feb-17-2025

Dubai
Feb-17-2025

Barcelona
Feb-24-2025

Istanbul
Feb-24-2025

Kuala Lumpur
Mar-03-2025

Singapore
Mar-03-2025

Paris
Mar-10-2025

Amsterdam
Mar-10-2025

London
Mar-17-2025

Dubai
Mar-17-2025

Barcelona
Mar-24-2025

Istanbul
Mar-24-2025

Kuala Lumpur
Apr-07-2025

Paris
Apr-07-2025

Singapore
Apr-14-2025

London
Apr-14-2025

Amsterdam
Apr-21-2025

Barcelona
Apr-21-2025

Dubai
Apr-28-2025

Kuala Lumpur
Apr-28-2025

Istanbul
May-05-2025

Singapore
May-05-2025

Paris
May-12-2025

Amsterdam
May-12-2025

London
May-19-2025

Dubai
May-19-2025

Barcelona
May-26-2025

Istanbul
May-26-2025

Kuala Lumpur
June-02-2025

Paris
June-02-2025

Singapore
June-09-2025

Amsterdam
June-09-2025

London
June-16-2025

Dubai
June-16-2025

Barcelona
June-23-2025

Kuala Lumpur
June-30-2025

Paris
June-30-2025

Singapore
June-30-2025

Istanbul
July-07-2025

Paris
July-07-2025

Singapore
July-14-2025

London
July-14-2025

Amsterdam
July-21-2025

Dubai
July-21-2025

Barcelona
July-28-2025

Istanbul
July-28-2025

Kuala Lumpur
Aug-04-2025

Singapore
Aug-04-2025

Paris
Aug-11-2025

London
Aug-11-2025

Amsterdam
Aug-18-2025

Barcelona
Aug-18-2025

Dubai
Aug-25-2025

Kuala Lumpur
Aug-25-2025

Istanbul
Sep-01-2025

Singapore
Sep-01-2025

Paris
Sep-08-2025

London
Sep-08-2025

Amsterdam
Sep-15-2025

Barcelona
Sep-15-2025

Dubai
Sep-22-2025

Kuala Lumpur
Sep-29-2025

Paris
Sep-29-2025

Istanbul
Sep-29-2025

Singapore
Oct-06-2025

Paris
Oct-06-2025

Singapore
Oct-13-2025

Amsterdam
Oct-13-2025

London
Oct-20-2025

Barcelona
Oct-20-2025

Dubai
Oct-27-2025

Istanbul
Oct-27-2025

Kuala Lumpur
Nov-03-2025

Paris
Nov-03-2025

Singapore
Nov-10-2025

Amsterdam
Nov-10-2025

London
Nov-17-2025

Barcelona
Nov-17-2025

Dubai
Nov-24-2025

Kuala Lumpur
Nov-24-2025

Istanbul
Dec-01-2025

Singapore
Dec-01-2025

Paris
Dec-08-2025

Amsterdam
Dec-08-2025

London
Dec-15-2025

Dubai
Dec-15-2025

Barcelona
Dec-22-2025

Kuala Lumpur
Dec-29-2025

Istanbul
Dec-29-2025

Singapore
Dec-29-2025

Paris

Course Details

In a world where market boundaries are increasingly blurred, managing a product on a global scale presents both significant opportunities and complex challenges. Imagine a product designed for a specific market segment encountering varied consumer preferences, regulatory standards, and competitive landscapes as it enters new regions. The need for a nuanced approach to product management becomes evident when considering how a single product must be adapted to meet diverse local requirements while maintaining a cohesive global strategy.

The Global Product Management training course delves into the strategic and operational considerations essential for navigating these global complexities. Participants will explore how globalization necessitates a shift from traditional product management practices to a more integrated global approach. The course covers the development and implementation of strategies for international market entry, the intricacies of global product development, and the best practices for managing products across diverse regions.

By understanding these dynamics, professionals will be better equipped to manage global product portfolios, ensuring alignment with both local market needs and overarching business objectives.

By the end of this course, participants should be able to:

Gain a comprehensive understanding of global product management and its significance.
Understand the impact of globalization on product management.
Select the best strategy for introducing products to new markets.
Identifying factors that influence introducing products to new markets
Manage the global product development process by understanding global product development models.
Choose between product adoption and product innovation according to the context.
Apply global innovation strategy for global products
Master the deployment strategy of global products, including the outsourcing process, component outsourcing, and captive design centre.
Understand the challenges and opportunities of global products and implement best practices of global product management.

This course is ideal for professionals seeking to enhance their expertise in navigating the complexities of managing products on a global scale, including:

Product Managers
Product Developers
Project Managers
Product Owners
Marketing Professionals
Business Analysis
Sales Managers
Business Development Managers
Business Leaders
Entrepreneurs
Startup Founders
Business strategists
Consultants
Innovation Managers
Anyone interested in global product management

Course Outline

5 days course

Day 1

Day 2

Day 3

Day 4

Day 5

Introduction to Global Product Management

Understanding the meaning of global product management and its significance in today’s world
Discussing the impact of globalization on the transformation to global product management
Understanding the reasons behind the transformation to a global product
Comparing the global product management approach with the conventional approach
Discussing real-world examples of companies and countries adopting global products

Introducing New Global Product Strategies

Exploring strategies for introducing products to a new international market:

Straight product extension
Product Adoption
Product invention

Advantages and disadvantages of product extension, adoption, and invention
Discussing factors to consider when introducing new products:

Local knowledge
Country-of-origin effect

Distinguishing between outsourcing and offshoring in global product management
Understanding the models of global product development operations based on ownership and resource location:

Centralized
Local outsourcing
Captive offshoring
Global outsourcing

Product Adoption vs. Global Innovation

Discovering the dimensions of value proposition adoption
Discussing what influences value proposition adoption
Understanding the advantages and opportunities of adopting a global innovation strategy
Exploring the steps of global innovation strategy:

Prospecting
Assessing new sources of innovation
Mobilizing the footprint

Discussing the principles of innovation for the Bottom of the Pyramid (BOP)

Global Product Development Deployment Strategy

Overview of deploying global product development strategy
Understanding the outsourcing process approach and its stages:

Outsourcing simple tasks
Outsourcing complex and integrated tasks

Understanding the component outsourcing approach and its stages:

Designing simple components
Designing integrated components
Developing complete product modules

Understanding the captive design center approach and its stages:

Outsourcing simple tasks or components
Outsourcing complex and integrated tasks and components
Completing modules/subsystems
Developing derivative products
Developing new global products

Discussing the success factors for deploying global products

Best Practices & Future Trends

Discovering the ground rules for global products:

Think global
Understand and select the global market
Select the competitive battleground
Global product strategy
Upfront planning
Prescriptive approach
Clear and common terminology
Architectures and models
Digital products and digital manufacturing

Understanding the opportunities and challenges associated with global products
Discussing different techniques and approaches used to improve the performance of business with global products
Discussing future trends of global product management and its influence
Course recap and Q&A

Global Product Management

Course Info

Course Details

Course Outline

Search Course

Related Courses