Understanding the Customer & Market training course

Understanding the Customer & Market

Available Dates

Venue

Nov-25-2024

Dubai
Nov-25-2024

Barcelona
Dec-02-2024

Kuala Lumpur
Dec-02-2024

Istanbul
Dec-09-2024

Paris
Dec-09-2024

Singapore
Dec-16-2024

London
Dec-16-2024

Amsterdam
Dec-23-2024

Barcelona
Dec-30-2024

Dubai
Jan-06-2025

Dubai
Jan-06-2025

Barcelona
Jan-13-2025

Kuala Lumpur
Jan-13-2025

Istanbul
Jan-20-2025

Paris
Jan-20-2025

Singapore
Jan-27-2025

Amsterdam
Jan-27-2025

London
Feb-03-2025

Dubai
Feb-03-2025

Barcelona
Feb-10-2025

Istanbul
Feb-10-2025

Kuala Lumpur
Feb-17-2025

Paris
Feb-17-2025

Singapore
Feb-24-2025

London
Feb-24-2025

Amsterdam
Mar-03-2025

Barcelona
Mar-03-2025

Dubai
Mar-10-2025

Istanbul
Mar-10-2025

Kuala Lumpur
Mar-17-2025

Paris
Mar-17-2025

Singapore
Mar-24-2025

Amsterdam
Mar-24-2025

London
Apr-07-2025

Dubai
Apr-07-2025

Barcelona
Apr-14-2025

Istanbul
Apr-14-2025

Kuala Lumpur
Apr-21-2025

Paris
Apr-21-2025

Singapore
Apr-28-2025

Amsterdam
Apr-28-2025

London
May-05-2025

Barcelona
May-05-2025

Dubai
May-12-2025

Istanbul
May-12-2025

Kuala Lumpur
May-19-2025

Paris
May-19-2025

Singapore
May-26-2025

Amsterdam
May-26-2025

London
June-02-2025

Barcelona
June-02-2025

Dubai
June-09-2025

Istanbul
June-09-2025

Kuala Lumpur
June-16-2025

Singapore
June-16-2025

Paris
June-23-2025

Amsterdam
June-30-2025

Dubai
June-30-2025

London
June-30-2025

Barcelona
July-07-2025

Dubai
July-07-2025

Barcelona
July-14-2025

Istanbul
July-14-2025

Kuala Lumpur
July-21-2025

Paris
July-21-2025

Singapore
July-28-2025

Amsterdam
July-28-2025

London
Aug-04-2025

Dubai
Aug-04-2025

Barcelona
Aug-11-2025

Kuala Lumpur
Aug-11-2025

Istanbul
Aug-18-2025

Singapore
Aug-18-2025

Paris
Aug-25-2025

London
Aug-25-2025

Amsterdam
Sep-01-2025

Dubai
Sep-01-2025

Barcelona
Sep-08-2025

Istanbul
Sep-08-2025

Kuala Lumpur
Sep-15-2025

Singapore
Sep-15-2025

Paris
Sep-22-2025

Amsterdam
Sep-29-2025

Barcelona
Sep-29-2025

Dubai
Sep-29-2025

London
Oct-06-2025

Dubai
Oct-06-2025

Barcelona
Oct-13-2025

Istanbul
Oct-13-2025

Kuala Lumpur
Oct-20-2025

Paris
Oct-20-2025

Singapore
Oct-27-2025

Amsterdam
Oct-27-2025

London
Nov-03-2025

Dubai
Nov-03-2025

Barcelona
Nov-10-2025

Kuala Lumpur
Nov-10-2025

Istanbul
Nov-17-2025

Paris
Nov-17-2025

Singapore
Nov-24-2025

Amsterdam
Nov-24-2025

London
Dec-01-2025

Dubai
Dec-01-2025

Barcelona
Dec-08-2025

Kuala Lumpur
Dec-08-2025

Istanbul
Dec-15-2025

Singapore
Dec-15-2025

Paris
Dec-29-2025

Dubai
Dec-29-2025

Amsterdam
Dec-29-2025

Barcelona
Dec-29-2025

London

Course Details

Welcome to " Understanding Customer & Market” course! This course is designed by LPC to guide participants through the essential steps of aligning your product with market needs.

Throughout this interesting journey, you’ll explore the world of product-market fit with LPC instructors. You’ll dive understand the core concepts of product-market fit and its significance in developing a product. Then, you’ll gain a comprehensive insight about customer as you’ll learn how to determine your target audience and their needs. As we progress, you’ll master the skills and techniques of designing compelling value propositions and developing feature sets that attract your customers. Finally, you’ll learn the importance of user testing for improving your product-market fit and decide on what steps should be taken further.

Once you complete the course, you’ll be armed with skills and knowledge to test and refine your product to ensure it meets the demands of your customers and stands out in the competitive market.

Enroll now and join LPC in this transformative experience to elevate your products to new heights.

By the end of this course, participants should be able to:

Gain a comprehensive understanding of product-market fit and its significance for product success
Identify target customers and understand their needs using market segmentation and customer persona
Craft a compelling value proposition that communicate the benefits of your product to the target market
Building a minimum viable product (MVP) to validate your product concept efficiently
Master MVP testing techniques and methods to gather valuable feedback
Decide when to preserve, pivot or quit based on your testing results

Product Managers
Product Developers
Project Managers
Product Owners
Marketing Professionals
Business Analysts
Technical Leads
Engineers
Designers
UX/ UI Designers
Business Strategists
Entrepreneurs
Startup Founders
Sales Managers
Customer Success Managers
Consultants
Innovation Managers
Quality Assurance Specialists
R&D Professionals
Investors
Corporate Executives
Venture Capitalists
Anyone with a product idea and want to bring it to market

Course Outline

5 days course

Day 1

Day 2

Day 3

Day 4

Day 5

Product-Market Fit

Defining product-market fit
Determining the importance of achieving product-market fit
Understanding the product-market pyramid
Familiarizing with technology adoption life cycle
Exploring real-world examples of successful and failed products lunch

Knowing Your Customers

Defining customers, target customer, customers needs, and underserved customer needs
Techniques to understand customer needs:

Segmenting the market
Creating customer persona

Techniques for customer discovery:

Understanding customers’ pain points
Interviewing
Lo-fi testing
Journey mapping

What is “Jobs to be Done” framework? And how does it work?
Implementing customer benefit ladder to identify key benefits of a product
Tools to gather customer requirements and turn it to a product:

House of Quality
Quality Function Development (QFD)

Value Proposition & Feature Set

What is value proposition?
How to build your value proposition
What is feature set and minimum viable product (MVP)?
Understanding the steps of deciding features

Chunking
Scoping
Prioritizing
Deciding on MVP

Tips to design prototype and user testing to validate MVP

MVP Testing

Differentiating between market testing and product testing
Identify the importance of testing MVP with customers
Types of user testing:

In-person
Virtual

How to structure the user test?
Tips to find users to test and writing good questions

Iterative Improvement

Differentiating between market testing and product testing
Designing metrics and KPIs to track product’s success and measure product-market fit
When to preserve, pivot or quit?
Final project presentation
Course recap and Q&A

Understanding the Customer & Market

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Understanding the Customer & Market

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