Preparation Course for Certified Marketing Professional
Course Info
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Course Details
Introduction
Objective
Who should attend
The Certified Marketing Professional Certification gives you an in-depth understanding and advanced knowledge of the most important marketing domains for gaining domain experience.
The CMP is designed to introduce learners to the principles of marketing strategies and to develop their knowledge and understanding of the formulation, implementation and control of a marketing strategy that is implemented by the marketing function of an organization.
Learners will learn about the theoretical concepts associated with a marketing strategy and the marketing planning process and its application to different market situations, by applying a range of appropriate marketing activity strategies. The factors and issues that influence marketing strategies and the role and impact of marketing strategies in the business and social environment will also be addressed.
This course is a preparation course, and designed to equip you with the necessary skills and knowledge to prepare for the certification, should you choose to pursue it in the future
Course Outline
Marketing Concepts
- Evolution of the Marketing Concept.
- Relationship between Marketing and Selling.
- Scope of Marketing Management.
- Developing the Marketing Mix for Products and Services.
- Managing the Marketing Effort.
