Strategic Digital Marketing Training

Course Info

Length: 1 Week

Type: Online

Available Dates

Fees

  • July-18-2022

    1,350

  • Aug-22-2022

    1,350

  • Sep-12-2022

    1,350

  • Oct-10-2022

    1,350

  • Oct-24-2022

    1,350

  • Nov-14-2022

    1,350

  • Nov-28-2022

    1,350

  • Dec-12-2022

    1,350

  • Dec-26-2022

    1,350

Course Details

Course Outline

5 days course

What is Digital Marketing?

 

  • What is Internet Marketing?
  • Popular Strategies
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)

 

Social Media Marketing

 

  • What is Social Media?
  • Understanding the Marketing Mix
  • The Five P’s and Social Media
  • Developing a Social Media Plan
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?
  • Building Your Community
  • Using LinkedIn
  • Setting Up Your Account
Creating Digital Marketing Plan
 

This unit covers the following key topics:

  • The Role of Internet Marketing
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Extending Your Influence

 

Creating a PPC Campaign
 
  • Setting Your PPC Budget
  • The Quality Score
  • Quality Score Breakdown
  • Increasing Your Score
Using Google AdWords

 

  • Planning
  • Define Your Ideal Customer
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups

 

E-Mail Marketing

 

This unit covers the following key topics:

  • A Cautionary Note
  • Distribution Services
Search Engine Optimization (SEO)

 

  • What is SEO?
  • Understanding Search
  • The Search Engines
  • Alternative Search
  • Optimizing Keywords
  • Monitoring Search Engine Ranking
An Introduction to Brand Building through Social Media

 

  • What is Branding?
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms

Course Video