Social Media for Business

Media & Public Relations

Course Info

Duration: 2 Weeks

Type: In Classroom

Available Dates

Venue

  • Nov-07-2021

    Dubai

  • Nov-08-2021

    Kuala Lumpur

  • Nov-08-2021

    Istanbul

  • Nov-08-2021

    Paris

  • Nov-08-2021

    Madrid

  • Nov-08-2021

    London

  • Nov-08-2021

    Geneva

  • Nov-08-2021

    Amsterdam

  • Nov-08-2021

    Berlin

  • Nov-21-2021

    Dubai

  • Nov-22-2021

    Kuala Lumpur

  • Nov-22-2021

    Istanbul

  • Nov-22-2021

    Paris

  • Nov-22-2021

    Madrid

  • Nov-22-2021

    London

  • Nov-22-2021

    Geneva

  • Nov-22-2021

    Amsterdam

  • Nov-22-2021

    Berlin

  • Dec-05-2021

    Dubai

  • Dec-06-2021

    Kuala Lumpur

  • Dec-06-2021

    Istanbul

  • Dec-06-2021

    Paris

  • Dec-06-2021

    Madrid

  • Dec-06-2021

    London

  • Dec-06-2021

    Geneva

  • Dec-06-2021

    Amsterdam

  • Dec-06-2021

    Berlin

  • Dec-19-2021

    Dubai

  • Dec-20-2021

    Kuala Lumpur

  • Dec-20-2021

    Istanbul

  • Dec-20-2021

    Paris

  • Dec-20-2021

    Madrid

  • Dec-20-2021

    London

  • Dec-20-2021

    Geneva

  • Dec-20-2021

    Amsterdam

  • Dec-20-2021

    Berlin

  • Jan-09-2022

    Dubai

  • Jan-10-2022

    Kuala Lumpur

  • Jan-10-2022

    Istanbul

  • Jan-10-2022

    Paris

  • Jan-10-2022

    Madrid

  • Jan-10-2022

    London

  • Jan-10-2022

    Geneva

  • Jan-10-2022

    Amsterdam

  • Jan-10-2022

    Berlin

  • Feb-13-2022

    Dubai

  • Feb-14-2022

    Kuala Lumpur

  • Feb-14-2022

    Istanbul

  • Feb-14-2022

    Paris

  • Feb-14-2022

    Madrid

  • Feb-14-2022

    London

  • Feb-14-2022

    Geneva

  • Feb-14-2022

    Amsterdam

  • Feb-14-2022

    Berlin

  • Mar-13-2022

    Dubai

  • Mar-14-2022

    Kuala Lumpur

  • Mar-14-2022

    Istanbul

  • Mar-14-2022

    Paris

  • Mar-14-2022

    Madrid

  • Mar-14-2022

    London

  • Mar-14-2022

    Geneva

  • Mar-14-2022

    Amsterdam

  • Mar-14-2022

    Berlin

  • Apr-10-2022

    Dubai

  • Apr-11-2022

    Kuala Lumpur

  • Apr-11-2022

    Istanbul

  • Apr-11-2022

    Paris

  • Apr-11-2022

    Madrid

  • Apr-11-2022

    London

  • Apr-11-2022

    Geneva

  • Apr-11-2022

    Amsterdam

  • Apr-11-2022

    Berlin

  • May-08-2022

    Dubai

  • May-09-2022

    Kuala Lumpur

  • May-09-2022

    Istanbul

  • May-09-2022

    Paris

  • May-09-2022

    Madrid

  • May-09-2022

    London

  • May-09-2022

    Geneva

  • May-09-2022

    Amsterdam

  • May-09-2022

    Berlin

  • June-12-2022

    Dubai

  • June-13-2022

    Kuala Lumpur

  • June-13-2022

    Istanbul

  • June-13-2022

    Paris

  • June-13-2022

    Madrid

  • June-13-2022

    London

  • June-13-2022

    Geneva

  • June-13-2022

    Amsterdam

  • June-13-2022

    Berlin

  • July-10-2022

    Dubai

  • July-11-2022

    Kuala Lumpur

  • July-11-2022

    Istanbul

  • July-11-2022

    Paris

  • July-11-2022

    Madrid

  • July-11-2022

    London

  • July-11-2022

    Geneva

  • July-11-2022

    Amsterdam

  • July-11-2022

    Berlin

  • Aug-14-2022

    Dubai

  • Aug-15-2022

    Kuala Lumpur

  • Aug-15-2022

    Istanbul

  • Aug-15-2022

    Paris

  • Aug-15-2022

    Madrid

  • Aug-15-2022

    London

  • Aug-15-2022

    Geneva

  • Aug-15-2022

    Amsterdam

  • Aug-15-2022

    Berlin

  • Sep-11-2022

    Dubai

  • Sep-12-2022

    Kuala Lumpur

  • Sep-12-2022

    Istanbul

  • Sep-12-2022

    Paris

  • Sep-12-2022

    Madrid

  • Sep-12-2022

    London

  • Sep-12-2022

    Geneva

  • Sep-12-2022

    Amsterdam

  • Sep-12-2022

    Berlin

Course Details

Course Outline

10 days course

 
Week 1:   Social media Marketing 

 

What is Social Media?

 

  • Social Media
  • Understanding the Marketing Mix
  • The Five P’s and Social Media
  • Plus more

 Developing a Social Media Plan

 

  • Social Media Plan
  • Social Media Experts
  • Find Your Customers
  • Plus more

 

 

Building Your Social Media Team
 
  • Building the Team
  • Community
  • Analyzing Your Impact with Metrics
  • Keeping on Top of the Trends
  • Damage Control
  • Plus more

 

 Using Social Media for Marketing Plans

 

  • Social Media for Marketing
  • Using LinkedIn
  • Getting Connected
  • Using Twitter
  • Building a Blog
  • Vlogs and YouTube
  • Using Social Media Management Tools
  • Plus more

 

Building a Brand through Social Media
 
  • What is Branding?
  • What is a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms
  • Plus more

 

Story Marketing for Small Business

 

  • Story Marketing Toolkit
  • Storytelling Essentials
  • Ingredients of a Good Story
  • Setting Goals
  • Positive vs. Negative.
  • Connecting with Customers
  • Connecting with Customers
  • Understanding Your Customers
  • Refining Your Brand
  • Refining Your Brand
  • Understanding Your Company
  • Inventory of Key company Facts
  • Strengthening Your Brand
  • Building Your Story
  • Plan for Success
  • Your Story Board
  • Writing Your Story
  • Polishing Your Story
  • Plus More

 

Week 2 : Social Media Channels Management 
 
Promoting a Marketing Webinar

 

  • The Webinar
  • What is a Webinar? Why Use Webinars?
  • Webinar Marketing Objectives.
  • Marketing Webinars
  • The Nine-Step Ideal Participant Profile Process
  • What is a Lead Magnet?.
  • Creating a Lead Magnet.
  • What is Your Promotion Strategy?.
  • Webinar Marketing Calendar
  • Creating a Landing Page
  • Plus More

 

Social Media Channels: Facebook
 
  • What are Facebook pages?
  • Deconstructing Facebook Pages – updates, cover photos and apps
  • How are organisations using them?
  • Content creation looking at types of content – text, video, images, links hashtags – and how to create engagement.
  • How to generate more followers (likes).
  • Analytics – what to look and monitor
  • Facebook ads and sponsored stories – how to use them to target specific audiences.

 

Social Media Channels: Instagram

 

  • Instagram Overview.
  • Instagram business account.
  • Case studies – the best examples of brands.
  • Content for Instagram feed, stories, and IGTV.
  • Editorial calendar for Instagram.
  • Instagram scheduling Apps.
  • Gaining followers and increasing engagement.
  • Working with influencers.
  • Instagram metrics.
  • Instagram Ads.

 

Social Media Channels: Twitter

 

  • Creating tweets, notifications, using video and images.
  • Using retweets, notifications, direct messages, shortened URL’s and hashtags.
  • Building and nurturing a following.
  • Engagement, PR, brand building, selling, customer care, sales promotion & much more.
  • Monitoring, researching and listening.
  • How to make the most out of new Twitter profiles.

 

Social Media Channels: YouTube

 

  • An introduction to YouTube.
  • Why does it have commercial potential?
  • The ground rules; the major do’s and don’ts about creating your YouTube presence.
  • How it works – the basics.
  • How it works – the advanced and little-known features.
  • Content – what, why and when to publish it on YouTube.
  • Getting your message across on YouTube.
  • Building your brand on YouTube.
  • Driving visitors to your website through YouTube.
  • Embedding and distributing video for commercial gain.
  • YouTube Live – streaming live to your audience and the world.