Marketing Channels: Distribution Channel Marketing Management

Logistics and Supply Chain

Course Info

Duration: 1 Week

Type: In Classroom

Available Dates

Venue

  • Aug-08-2021

    Dubai

  • Aug-09-2021

    Istanbul

  • Aug-16-2021

    Paris

  • Aug-23-2021

    Madrid

  • Sep-06-2021

    Kuala Lumpur

  • Sep-06-2021

    London

  • Sep-12-2021

    Dubai

  • Sep-13-2021

    Istanbul

  • Sep-20-2021

    Paris

  • Sep-27-2021

    Madrid

  • Oct-04-2021

    Kuala Lumpur

  • Oct-04-2021

    London

  • Oct-10-2021

    Dubai

  • Oct-11-2021

    Istanbul

  • Oct-18-2021

    Paris

  • Oct-25-2021

    Madrid

  • Nov-08-2021

    Kuala Lumpur

  • Nov-08-2021

    London

  • Nov-14-2021

    Dubai

  • Nov-15-2021

    Istanbul

  • Nov-22-2021

    Paris

  • Nov-29-2021

    Madrid

  • Dec-06-2021

    Kuala Lumpur

  • Dec-06-2021

    London

  • Dec-12-2021

    Dubai

  • Dec-13-2021

    Istanbul

  • Dec-20-2021

    Paris

  • Dec-27-2021

    Madrid

  • Jan-03-2022

    Kuala Lumpur

  • Jan-03-2022

    London

  • Jan-09-2022

    Dubai

  • Jan-10-2022

    Istanbul

  • Jan-17-2022

    Paris

  • Jan-24-2022

    Madrid

  • Feb-07-2022

    Kuala Lumpur

  • Feb-07-2022

    London

  • Feb-13-2022

    Dubai

  • Feb-14-2022

    Istanbul

  • Feb-21-2022

    Paris

  • Feb-28-2022

    Madrid

  • Mar-07-2022

    Kuala Lumpur

  • Mar-07-2022

    London

  • Mar-13-2022

    Dubai

  • Mar-14-2022

    Istanbul

  • Mar-21-2022

    Paris

  • Mar-28-2022

    Madrid

  • Apr-04-2022

    Kuala Lumpur

  • Apr-04-2022

    London

  • Apr-10-2022

    Dubai

  • Apr-11-2022

    Istanbul

  • Apr-18-2022

    Paris

  • Apr-25-2022

    Madrid

Course Details

Course Outline

5 days course

 

The structure and function of marketing channels
 
  • The value that distribution channels create
  • Marketing flows in channels and contact efficiency
  • Typical channel structures
  • Service outputs of channels
  • Channel strategy defined
  • Gaining differential advantage with channels

 

Retail and Wholesale

 

  • The characteristics of retailing
  • Retail marketing decisions: target markets and retail positioning strategy
  • Retail strategic profit model and Mgt Horizons Impact Model
  • Non-store retailing
  • Retail store brands & Retail Trends
  • Types of wholesalers

 

Channel design and the selection of channel members
 
  • Key challenges in channel design
  • Direct or indirect distribution
  • Exclusive-, selective-, intensive distribution
  • Variables affecting channel structure & who engages in channel design
  • The process of selecting channel members
  • What channel partners expect to get from the manufacturer

 

Power and conflict in distribution channels; Franchising

 

  • Why power is used in channels
  • The nature of channel conflict and conflict resolution strategies
  • Franchising advantages and disadvantages for the franchisor and for the franchisee
  • Types of franchising
  • Franchise sales process
  • Key success drivers in franchising

 

Electronic- and service channels
 
  • The structure of electronic marketing channels
  • Disintermediation versus reintermediation
  • Mobile electronic channels
  • Advantages and disadvantages of electronic marketing channels
  • Service channels: special characteristics of services
  • Customization of services and customer involvement