Advanced Marketing Management Training

Sales & Marketing

Course Info

Date: Feb-21-2022

Duration: 1 Week

City: Paris

Fees: 4,300

Type: In Classroom

Available Dates

  • Oct-18-2021

    Paris

  • Nov-22-2021

    Paris

  • Dec-20-2021

    Paris

  • Jan-17-2022

    Paris

  • Feb-21-2022

    Paris

  • Mar-21-2022

    Paris

  • Apr-18-2022

    Paris

Dates in Other Venues

  • Sep-27-2021

    Madrid

  • Oct-04-2021

    Kuala Lumpur

  • Oct-04-2021

    London

  • Oct-10-2021

    Dubai

  • Oct-11-2021

    Istanbul

  • Oct-18-2021

    Geneva

  • Oct-25-2021

    Madrid

  • Nov-08-2021

    Kuala Lumpur

  • Nov-08-2021

    London

  • Nov-14-2021

    Dubai

  • Nov-15-2021

    Istanbul

  • Nov-22-2021

    Geneva

  • Nov-29-2021

    Madrid

  • Dec-06-2021

    Kuala Lumpur

  • Dec-06-2021

    London

  • Dec-12-2021

    Dubai

  • Dec-13-2021

    Istanbul

  • Dec-20-2021

    Geneva

  • Dec-27-2021

    Madrid

  • Jan-03-2022

    Kuala Lumpur

  • Jan-03-2022

    London

  • Jan-09-2022

    Dubai

  • Jan-10-2022

    Istanbul

  • Jan-17-2022

    Geneva

  • Jan-24-2022

    Madrid

  • Feb-07-2022

    Kuala Lumpur

  • Feb-07-2022

    London

  • Feb-13-2022

    Dubai

  • Feb-14-2022

    Istanbul

  • Feb-21-2022

    Geneva

  • Feb-28-2022

    Madrid

  • Mar-07-2022

    Kuala Lumpur

  • Mar-07-2022

    London

  • Mar-13-2022

    Dubai

  • Mar-14-2022

    Istanbul

  • Mar-21-2022

    Geneva

  • Mar-28-2022

    Madrid

  • Apr-04-2022

    Kuala Lumpur

  • Apr-04-2022

    London

  • Apr-10-2022

    Dubai

  • Apr-11-2022

    Istanbul

  • Apr-18-2022

    Geneva

  • Apr-25-2022

    Madrid

Course Details

Course Outline

5 days course

 

Comprehend Marketing Management

 

  • Marketing Definition.
  • The goals of Marketing.
  • Important Marketing Concepts.
  • Creating A Marketing Strategy
  • The Elements Of A Marketing Plan
  • Marketing Models And Case Studies

 

The Process of Strategic Planning in Marketing

 

  • The Marketing Environment.
  • Objectives and Goals.
  • Marketing Audit.
  • Strategic Alternatives (SWOT, TOWS).
  • Fitting Strategies with the Overall Marketing Plan.

 

Market Segmentation

 

  • Market Segmentation Definition.
  • The Benefits of Market Segmentation.
  • Steps in Market Segmentation.
  • Market Targeting and Product Positioning.

 

Marketing Communications in Depth

 

  • Communication Definition.
  • Kinds of Promotional Objectives.
  • Steps in Creating an Advertising Campaign.
  • Advantages and Disadvantages of Various MARCOMS Types.
  • Evaluating Promotional Campaigns.

 

Total Product Concept
 
  • The Product Life Cycle (PLC) Concept
  • Introduction Stage
  • Growth Stage
  • Maturity Stage
  • Decline Stage
  • Marketing Strategies and Objectives Across the PLC

 

Building a Competitive Advantage

 

  • Superior Product or Service
  • Superior Assets
  • Low Cost Operator
  • Innovation
  • Global Skills
  • Scales Advantages
  • Attitude
  • Superior Relationships
  • Risk Management
  • Vision
  • Sustaining Competitive Advantage

Course Video