AI-Powered Strategic Communications and Public Engagement in Amsterdam

Artificial Intelligence (AI) is increasingly supporting strategic communications, marketing, corporate affairs, and public engagement by enhancing audience insights, content development, public relations, media monitoring, stakeholder engagement, and customer experience. Effective adoption requires understanding how AI can strengthen communication activities while maintaining responsible and appropriate use.

How can AI help organisations better understand their audiences and develop more targeted communication? How can it strengthen PR, media, stakeholder engagement, and customer experiences while improving communication performance?

The AI-Powered Strategic Communications and Public Engagement programme by LPC provides a practical framework for integrating AI into marketing, communications, public relations, corporate affairs, audience engagement, and customer experience, while supporting responsible AI adoption and the development of more effective and engaging communication experiences.