The Power of Gamification Marketing in 2022
Posted on Feb 25, 2022 at 12:02 PM
Gamification marketing provides brands with new and exciting ways to engage with their audience, rewards customers, and increases revenue.
The majority of the audience's attention span is 8 seconds; interacting with your audience interactively and uniquely through gamification marketing helps you succeed by providing a better customer experience and developing brand loyalty.
On the other hand, Gamification in marketing may be daunting, especially if it is not incorporated into your existing marketing strategy or company plan.
That is why we created this article to teach you how to include Gamification Marketing into your 2022 marketing campaign.
What is Gamification Marketing?
First and foremost, this is not a game; instead, it is a digital marketing approach that employs gaming components to deliver an immersive, engaging, and enjoyable consumer experience to develop exceptional brand awareness through gamification marketing.
This gamification marketing might be used in several company areas with a compelling brand message conveying and growing engagement.
However, don't forget to include accomplishment incentives, such as levels or points, to motivate consumers to continue playing the game.
Top Implementation of Gamification in Marketing:
With so many advantages to be gained from gamification marketing, you should consider including the following six tactics into your marketing strategy:
1- Simple:
Keeping it simple will create a larger audience; otherwise, visitors will become bored and quit the website if the gamification is challenging to be understood.
Keep the game simple in all aspects, such as design and stages, for the first release.
2- Understand your intended audience:
Excellent marketing training courses in Dubai emphasize the significance of the targeted audience, and designing gamification marketing campaigns should begin with them in the game type, design, and even colours to achieve the desired degree of engagement.
3- Use prizes:
We all love presents, therefore use rewards, little or large, it doesn't matter, to motivate your website visitors to connect with the gamified campaign with interest in the gift itself.
4- Encourage friends to challenge:
Part of being interactive with gamification marketing is inviting and challenging friends to find out who will get higher scores, especially when the audience can share their gaming scores to social media, so challenging would be more competitive.
5- Promote camping:
Promoting is a crucial factor in content marketing and gamification campaigns to ensure winning campaigns and boost engagement, whether you choose social media platforms, Google Ads, or email marketing to reach a wider audience and enjoy more brand exposure.
6- Focus on the fun:
Gaming is by core associated with fun, so having a fun and noncomplicated game will not only encourage the user to play but also to come back, invite friends, moreover share their challenges with the gamification on social media platforms.
5 Examples of Successful Gamification Marketing:
Although strategic marketing plan programme gamification itself is used in different areas, however, we are going to focus on successful gamification marketing strategies and elements:
Nike:
Depending on people's competitive nature, Nike developed the amazing gamification Nike+ Fuelband with an attached Nike+ App where users can personalize their training programs, complete challenges, and win trophies with the gamified marketing.
Starbucks:
The famous coffeehouse created the "Flip the Cup" App gamification to offer their customers discounts and coupons in a new way. Starbucks' marketers boosted their customers' engagement by 90% with a simple one-hand game.
Coca Cola:
The company is the best marketing gamification.
With a target to increase young people interacting with the brand, the company marketers created a "Shake It" game with a mobile app where you can shake it to win prizes or discounts from different Coca-Cola partners, which made this a hard to resist gamification.
Samsung:
This was a kind of "Prankvertising" gamification promoting method. Moreover, it was a real-life game, not a virtual one, with a game in which players have to keep their eyes on the Samsung S4 mobile for 60 minutes while avoiding all types of distractions to finally win a Samsung S4 mobile.
This was a great mover by Samsung marketers to reach better brand exposure and was done in many places worldwide.
Ferrero:
We all know and love Kinder's products from Ferrero, yet they are always working to increase audience interaction with their brand gamification strategy.
They created 2 gamifications to increase audience engagements across many countries while posting brand loyalty and awareness about their products; this was a successful and fun gamification branding.
In summary, Despite your business category, Gamification in marketing is not something you can ignore in your marketing strategy.
With many available courses, you can easily learn all you need about gamification marketing and how to add it correctly to your strategy and enjoy its great benefits.
