Advanced Customer Relationship Management (CRM)
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Course Details
- Introduction
- Objective
- Who should attend
Welcome to the "Advanced Customer Relationship Management (CRM) " course, an immersive five-day journey designed to equip professionals from diverse backgrounds with the essential skills and knowledge to excel in the dynamic realm of CRM.
In today's fiercely competitive business landscape, nurturing and maintaining strong relationships with customers has become a strategic imperative for organizations of all sizes and industries. CRM serves as the compass guiding these efforts, enabling businesses to better understand, engage with, and delight their customers.
This course serves as your passport to the world of CRM excellence. Whether you're a seasoned marketing professional seeking to harness the power of data-driven marketing, a sales manager aiming to optimize your team's performance, or an aspiring entrepreneur eager to build a customer-centric startup from the ground up, this course is tailored to meet your needs.
Over these five comprehensive days, you'll dive into the core principles of CRM, explore the intricacies of KPI measurement, master the art of integrating CRM into your marketing strategies, and learn how to gain a competitive edge through effective competitor analysis.
Through a combination of expert-led lectures, hands-on workshops, real-world case studies, and group discussions, you'll emerge from this course with a profound understanding of CRM best practices and the ability to implement them strategically within your organization.
Join us on this transformative journey as we unravel the secrets to building lasting customer relationships, driving business growth, and navigating the evolving landscape of CRM with confidence and proficiency. Get ready to unlock the full potential of CRM and become a true CRM master!
Course Outline
Introduction to CRM and Key Concepts
- Course Overview
- Importance of CRM in Modern Business
- Key CRM Terminology and Concepts
- CRM Strategies and Goals
- Customer Lifecycle Management
- Customer Segmentation and Targeting
- Customer Data Collection and Management
- CRM Systems and Technologies
Course Video