Advanced Customer Relationship Management (CRM)

Course Info

Length: 1 Week

Type: Online

Available Dates

Fees

  • Jan-27-2025

    1,550

  • Feb-24-2025

    1,550

  • Mar-31-2025

    1,550

  • Apr-28-2025

    1,550

  • May-26-2025

    1,550

  • June-30-2025

    1,550

  • July-28-2025

    1,550

  • Aug-25-2025

    1,550

  • Sep-22-2025

    1,550

  • Oct-27-2025

    1,550

  • Nov-24-2025

    1,550

  • Dec-22-2025

    1,550

Course Details

Course Outline

5 days course

Introduction to CRM and Key Concepts

  • Course Overview
  • Importance of CRM in Modern Business
  • Key CRM Terminology and Concepts
  • CRM Strategies and Goals
  • Customer Lifecycle Management
  • Customer Segmentation and Targeting
  • Customer Data Collection and Management
  • CRM Systems and Technologies

 

Key Performance Indicators (KPIs) in CRM

  • Understanding KPIs and Their Role in CRM
  • Common CRM KPIs: Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), Churn Rate, etc.
  • Setting and Measuring KPIs Effectively
  • Case Studies and Best Practices
  • Hands-On Workshop: Creating KPI Dashboards
  • Analyzing KPI Data for Actionable Insights
  • Adjusting CRM Strategies Based on KPIs
  • Interactive Group Exercises

 

Marketing Strategies in CRM

  • Integrating Marketing and CRM
  • Customer Profiling and Persona Development
  • Customer Journey Mapping
  • Personalization and Segmentation in Marketing
  • Email Marketing in CRM
  • Social Media and Content Marketing for CRM
  • Marketing Automation Tools and Practices
  • Case Studies and Workshops

 

Competitor Analysis and CRM

  • The Role of Competitor Analysis in CRM
  • SWOT Analysis for Competitor Evaluation
  • Identifying Competitive Advantages
  • Gathering Competitive Intelligence
  • Benchmarking Your CRM Practices
  • Creating a Competitive Strategy
  • Adapting CRM Based on Competitor Moves
  • Group Exercises and Real-World Examples

Advanced CRM Strategies and Future Trends

  • Predictive Analytics in CRM
  • AI and Machine Learning Applications
  • Omni-Channel CRM for Seamless Customer Experience
  • Ethical Considerations in CRM
  • Implementing Advanced CRM Technologies
  • CRM Case Studies and Success Stories
  • Preparing for Future Trends in CRM
  • Course Recap and Certification Ceremony

 

Course Video