One of the most important parts of any business is understanding who your customer is. Customer profiles are “customer types,” which are created to represent the typical users of a product or service, and are used to help make customer-focused decisions without confusing the scope of the project with personal opinion. 

Customer profiling, coupled with marketing analytics, provides key customer insight that can help customer service, sales and marketing professionals increase profitability and customer loyalty.

Customer Profiling Techniques & Procedures Training course will give you and your organisation the ability to better understand your existing customer base and identify potential new business opportunities.