Customer Profiling Techniques & Procedures

Course Info

Length: 1 Week

Type: Online

Available Dates

Fees

  • Feb-20-2023

    1,350

  • Mar-20-2023

    1,350

  • Apr-17-2023

    1,350

  • May-22-2023

    1,350

  • June-19-2023

    1,350

  • July-17-2023

    1,350

  • Aug-21-2023

    1,350

  • Sep-18-2023

    1,350

  • Oct-23-2023

    1,350

  • Nov-20-2023

    1,350

  • Dec-18-2023

    1,350

Course Details

Course Outline

5 days course

 

The Fundamentals of Customer Profiling Techniques and Procedures 
 
  • What is Customer Profiling?
  • The Business Case for Customer Profiling
  • Account Profiling and Strategies Resulting
  • The History of Temperament Profiling
  • The Myers-Briggs Type Indicator
  • DISC Temperament Profiling System
  • Customer Personae: How to develop and apply them?
  • Understanding the Four Customer Temperament Styles
Customer Segmentation, Data Mining and Market Analysis
 
  • SWOT Analyses
  • PESTLE Analyses
  • What are the benefits of Customer Segmentation?
  • Using Segmentation to Gain Customer Insight and Market Penetration
  • Data Mining
  • Predictive Modelling
  • Customer Lifecycle Management 
Communication and Interpersonal Skills Development 
 
  • The Mind of the Customer – Why they sometimes just do not “get it”?
  • The Importance of Understanding your Customer’s Body Language
  • Identifying your Customer’s “Preferred Learning Style”
  • Active Listening and Questioning Skills to Improve Communication Effectiveness
  • Tips for Giving and Receiving Feedback
  • Harnessing the Science of Persuasion
  • Building Compelling Value Propositions that Get Results
Creating Wow! - How to use Profiling to create Raving Fans 
 
  • Moments of Truth
  • WOW Factor: Customer “touch points”
  • Mapping the Customer Journey
  • Motivating Internal and External Customers
  • The Benefits of Measuring and Monitoring Customer Satisfaction
  • Best Practices for Creating a Customer Satisfaction Survey
Personal Development for Continuous Improvement
 
  • Developing your Action Plan
  • Setting SMART Goals
  • Common Traits of Successful Leaders
  • Stress Management Techniques
  • Time Management Skills to Improve Productivit

Course Video