One of the most important parts of any business is understanding who your customer is. Customer profiles are “customer types,” which are created to represent the typical users of a product or service, and are used to help make customer-focused decisions without confusing the scope of the project with personal opinion.
Customer profiling, coupled with marketing analytics, provides key customer insight that can help customer service, sales and marketing professionals increase profitability and customer loyalty.
Customer Profiling Techniques & Procedures Training course will give you and your organisation the ability to better understand your existing customer base and identify potential new business opportunities.
At the end of the Client Management Strategies for Retention & Growth Training Course, you will be able to:
At the end of the Customer Profiling Techniques & Procedures Training course , you will be able to:
Understand and use proven Customer profiling techniques to segment Client accounts and individuals
Understand the real, personal meaning of value and how it works with accurate profiling to generate winning strategies
Understand the psychology of buying and how it differs in different segments
Use tools and techniques to Profile business and develop separate strategies for each type
Understand how to create meaningful surveys, that yield significant, actionable data
How to use proven tools to manage and use Customer information
Understand, create and communicate a compelling “Whole-Business” argument for the crucial importance of client retention
Describe the client management model
Discuss the reasons for clients leaving
Apply continual improvement strategies to increase customer retention
Differentiate between the ways to best influence others
Design a strategy for client retention and growth
Learn correct segmentation techniques to provide tailored offers and services to delight Clients and foster loyalty
Learn to apply proven tools and techniques to control, monitor and constantly improve your offerings
Learn to develop a “Common voice” (across all platforms) to encourage and foster dialogue
Understand the Client’s personality and psychological drivers and how to create lasting value
Customer Profiling Techniques & Procedures training Course is ideal for :