Customer satisfaction is a measurement of a customer's attitude toward a product, a service, or a brand. It's usually measured by a customer satisfaction survey on a numerical scale. Customer loyalty is a set of behaviours and attitudes that a customer exhibits that demonstrate loyalty to a product, service, or brand, such as repeat purchases or choosing the brand over a competitor.

To achieve customer satisfaction and loyalty, it’s important to understand the difference between the two and how they can affect the success of marketing solutions.

Customer Satisfaction and Loyalty Training course will help each participant to be able to understand and develop highly productive strategies around customer satisfaction and loyalty. 

The course blends customer service and marketing to give practical insight into the workings of such successful organizations. It covers concepts such as customer satisfaction and loyalty, customer segmentation, profitability, customer satisfaction surveys, the customer value proposition, and loyalty schemes, to help you create a roadmap that will take your organization to new heights