Hospitality Concept Strategy training course

Hospitality Concept Strategy

Available Dates

Venue

Nov-25-2024

Kuala Lumpur
Dec-09-2024

Amsterdam
Dec-09-2024

London
Dec-16-2024

Barcelona
Dec-16-2024

Dubai
Dec-23-2024

Kuala Lumpur
Jan-06-2025

Singapore
Jan-06-2025

Paris
Jan-13-2025

London
Jan-13-2025

Amsterdam
Jan-20-2025

Barcelona
Jan-20-2025

Dubai
Jan-27-2025

Kuala Lumpur
Jan-27-2025

Istanbul
Feb-03-2025

Paris
Feb-03-2025

Singapore
Feb-10-2025

Amsterdam
Feb-10-2025

London
Feb-17-2025

Barcelona
Feb-17-2025

Dubai
Feb-24-2025

Istanbul
Feb-24-2025

Kuala Lumpur
Mar-03-2025

Singapore
Mar-03-2025

Paris
Mar-10-2025

London
Mar-10-2025

Amsterdam
Mar-17-2025

Barcelona
Mar-17-2025

Dubai
Mar-24-2025

Istanbul
Mar-24-2025

Kuala Lumpur
Apr-07-2025

Paris
Apr-07-2025

Singapore
Apr-14-2025

London
Apr-14-2025

Amsterdam
Apr-21-2025

Barcelona
Apr-21-2025

Dubai
Apr-28-2025

Istanbul
Apr-28-2025

Kuala Lumpur
May-05-2025

Singapore
May-05-2025

Paris
May-12-2025

London
May-12-2025

Amsterdam
May-19-2025

Barcelona
May-19-2025

Dubai
May-26-2025

Kuala Lumpur
May-26-2025

Istanbul
June-02-2025

Paris
June-02-2025

Singapore
June-09-2025

Amsterdam
June-09-2025

London
June-16-2025

Barcelona
June-16-2025

Dubai
June-23-2025

Kuala Lumpur
June-30-2025

Paris
June-30-2025

Singapore
June-30-2025

Istanbul
July-07-2025

Singapore
July-07-2025

Paris
July-14-2025

London
July-14-2025

Amsterdam
July-21-2025

Barcelona
July-21-2025

Dubai
July-28-2025

Kuala Lumpur
July-28-2025

Istanbul
Aug-04-2025

Paris
Aug-04-2025

Singapore
Aug-11-2025

Amsterdam
Aug-11-2025

London
Aug-18-2025

Barcelona
Aug-18-2025

Dubai
Aug-25-2025

Istanbul
Aug-25-2025

Kuala Lumpur
Sep-01-2025

Paris
Sep-01-2025

Singapore
Sep-08-2025

Amsterdam
Sep-08-2025

London
Sep-15-2025

Dubai
Sep-15-2025

Barcelona
Sep-22-2025

Kuala Lumpur
Sep-29-2025

Paris
Sep-29-2025

Singapore
Sep-29-2025

Istanbul
Oct-06-2025

Paris
Oct-06-2025

Singapore
Oct-13-2025

London
Oct-13-2025

Amsterdam
Oct-20-2025

Dubai
Oct-20-2025

Barcelona
Oct-27-2025

Istanbul
Oct-27-2025

Kuala Lumpur
Nov-03-2025

Paris
Nov-03-2025

Singapore
Nov-10-2025

London
Nov-10-2025

Amsterdam
Nov-17-2025

Dubai
Nov-17-2025

Barcelona
Nov-24-2025

Kuala Lumpur
Nov-24-2025

Istanbul
Dec-01-2025

Paris
Dec-01-2025

Singapore
Dec-08-2025

London
Dec-08-2025

Amsterdam
Dec-15-2025

Dubai
Dec-15-2025

Barcelona
Dec-22-2025

Kuala Lumpur
Dec-29-2025

Singapore
Dec-29-2025

Paris
Dec-29-2025

Istanbul

Course Details

The hospitality industry is one of the most dynamic and rapidly evolving sectors, driven by changing consumer preferences, technological advancements, and the increasing importance of sustainability. Understanding and crafting a compelling hospitality concept is essential for businesses that aim to stand out in a competitive market and deliver exceptional customer experiences. The Hospitality Concept Strategy course is designed to provide participants with a comprehensive understanding of the key elements that contribute to the success of a hospitality-concept, from staying current with industry trends to creating a customer-centric approach.

Throughout this course, participants will explore the historical evolution of hospitality and examine the latest trends that are shaping the industry today. They will delve into the significance of creativity and storytelling in building a memorable brand, and learn how to develop strategies that resonate with target audiences. The course also emphasizes the importance of assembling a strong team and cultivating effective partnerships to support the overall business strategy.

By the end of the course, participants will have gained valuable insights and practical tools to develop, refine, and implement successful hospitality concepts that align with their business goals and respond to the demands of a diverse and ever-changing marketplace.

This course is designed to equip participants with the knowledge and skills necessary to create and implement effective hospitality concepts. By the end of this course, participants should be able to:

Identify key emerging trends in the hospitality industry and analyze the impact of globalization, technology, and sustainability on hospitality concepts.
Understand the evolution of hospitality concepts and recognize significant changes across different regions.
Apply the framing approach to enhance hospitality branding, with a focus on creativity and innovation.
Create compelling stories and narratives that aid in brand positioning, supported by visual and emotional elements.
Develop a customer-centric strategy that delivers unique offers tailored to meet customer needs.
Build a winning team in hospitality by fostering shared beliefs and values, and establishing standards that align the team with hospitality objectives.
Manage partnerships and stakeholder relationships effectively to support brand growth.

This course is ideal for professionals who are actively involved in shaping, managing, and evolving hospitality concepts. It is particularly suited for those who want to enhance their strategic thinking and leadership skills within the hospitality industry, including:

Hotel Managers and Executives
Hospitality Entrepreneurs
Marketing and Brand Managers
Business Development Professionals
Hospitality Consultants
Real Estate Developers in Hospitality
HR and Team Leaders

Course Outline

5 days course

Day 1

Day 2

Day 3

Day 4

Day 5

Hospitality Trends and Evolution

Definition of hospitality concept and its importance
Exploring key emerging trends in the hospitality industry
Discussing historical evolution of hospitality
Assessing the impact of globalization in hospitality across different regions
Identifying the role of technology advancements in the development of hospitality concepts
Discussing the importance of sustainability in modern hospitality concepts

Creativity and Storytelling for Hospitality

Understanding the Framing approach in hospitality branding
Discussing the impact of creativity and innovation in hospitality
Identifying the power of storytelling and its influence
Steps of building brand narratives tailored to target audience
Methods of using visuals and emotional elements in storytelling
Analyzing real-world examples of storytelling techniques in hospitality

Customer-Centric Strategy

Definition and purpose of customer-centric strategy
The mythology of developing customer-centric strategy
Techniques for identifying customers needs and pinpoints
Strategies for developing unique value propositions
Steps of conducting competitor analysis to understand their offerings
Identifying the importance of continuous improvement in products and services offerings

Building a Winning Team

Understanding the role of teams in the successful implementation of hospitality strategy
Steps of developing a winning team in hospitality businesses
Strategies for establishing core beliefs and shared values in business culture
Methods for developing team standards and expectations for alignment with hospitality goals
Ways of encouraging collaboration and communication within teams
Best practices for enhancing team skills and productivity

Partnership Management

Understanding the partnership ecosystem
Describing stakeholder management strategies in the concept development process
Best practices for developing and building partnerships to grow the brand
Communication techniques for successful management of partnership
Identifying the importance of negotiation techniques during partnership agreements
Methods for evaluating the performance of partnership

Hospitality Concept Strategy

Course Info

Course Details

Course Outline

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