Course Details
Course Outline
5 days course
An Introduction to Leadership and Development
- Company strategy
- External Environment
- Making decisions on your company strategy – what to consider
- Shaping the future of the business
Delivering Customer Value - The Operations Perspective
- Operations and Project Management functions and their instrumental role in running successful organisations
- Management of complex environments
- How operations management integrates with key functions such as marketing, sales, research and development, procurement and supply chain
- Case studies of how operations and project management methods are being utilised within organisations
- Innovation as an agent for change
- Opportunities and challenges of Industry 4.0
- Up-to-date learning and methodologies
Developing Marketing Strategy
- Developing a marketing strategy
- How does marketing contribute to your organisation?
- What is customer value?
- Segmentations, Positioning and targeting
- Marketing Mix: Product, Service characteristics, Price Place Promotion,
- Integrated marketing communication
- Activity: Create a marketing mix strategy
- Digital marketing: Channels, content and data
- Search Engine Optimisation (SEO)
- Website Quality
- Marketing Plan structur
Financial Management
- Company Finance Structure
- Financial Reports and Reporting
- Balance Sheet and Profit and Loss
- Importance of Cash Flow
Organisational Strategy
- Planning a strategy for the wider organisation
- How to bring divisions together
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