In the past, product management often relied on intuition and traditional market research to guide decision-making. This approach, while foundational, frequently lacked the precision and agility needed in today’s fast-paced market environments. As products and consumer behaviors become increasingly complex, the necessity for a more nuanced approach has emerged.
Data-driven product management represents a significant evolution in how product strategies are formulated and executed. Unlike traditional methods, this modern approach integrates rigorous data analysis into every stage of product development. By leveraging real-time data and advanced analytics, product managers can make informed decisions, anticipate market trends, and drive innovations with greater accuracy.
This course is designed to equip you with the essential skills and knowledge needed to transition from traditional product management practices to a data-centric methodology. You'll begin by exploring the fundamentals of modern product management, including lean product methodologies and the development of mission, vision, and value propositions aligned with business strategies.
Building on this, the course covers data analysis and metrics definition, providing you with tools to segment users, analyze market sizes, and prioritize product features using frameworks like the RICE Scoring Model. You will also master data-driven experimentation and storytelling, learning to structure experiments, conduct A/B tests, and communicate insights through compelling data visualizations.
By the end of this course, participants should be able to:
- Gain a comprehensive understanding of modern product management principles.
- Understand lean product methodology and its application in product management.
- Implement Objectives and Key Results (OKRs) to drive the product roadmap.
- Embrace a data-driven approach to product management and recognize its significance
- Explore various types of product data and data product journey
- Apply data analysis techniques to segment users and analyze the market.
- Create actionable metrics for data-driven decision-making.
- Structure and implement statistical experiments and analyze the data.
- Utilize storytelling techniques to communicate your data.
- Utilize product analytics tools and methods
This course is essential for professionals looking to harness the power of data in product management. It is designed for those who seek to elevate their strategic decision-making by integrating data-driven insights into their product development processes:
- Product Managers
- Product Developers
- Project Managers
- Product Owners
- Marketing Professionals
- Planners
- Business Analysts
- Entrepreneurs
- Startup Founders
- Technical Architects
- Coders
- Test Analysts
- Data Analysts
Our courses in Kuala Lumpur take place at the following location :
Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.
Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.