Course Info

Date:

N/A

Length:

5 Days

Type:

In Classroom

Fees:

£ 4430

City:

London

Available Dates

2025-04-14

London

2025-06-09

London

2025-08-11

London

2025-10-13

London

2025-12-08

London

Dates in Other Venues

2025-04-14

Amsterdam

2025-04-14

Barcelona

2025-04-14

Paris

2025-04-14

Singapore

2025-04-14

Istanbul

2025-04-14

Kuala Lumpur

2025-05-12

Dubai

2025-07-14

Kuala Lumpur

2025-07-14

Amsterdam

2025-07-14

Barcelona

2025-07-14

Paris

2025-07-14

Istanbul

2025-07-14

Singapore

2025-07-14

Dubai

2025-09-08

Dubai

2025-10-13

Kuala Lumpur

2025-10-13

Singapore

2025-10-13

Istanbul

2025-10-13

Paris

2025-10-13

Barcelona

2025-10-13

Amsterdam

2025-11-10

Dubai

Course Details

  • Introduction
  • Objective
  • Who should attend
  • Course Location

 

Effectively managing your important channels is one of the most critical functions in today’s global business relationships. Distribution channel management involves not just getting the products or services to the customer; like all elements of marketing and operations - it offers numerous chances to improve revenue and expand sales penetration.

 

 Businesses that understand how to manage these relationships can benefit from increasing channel sales, active channel participation, and building long lasting collaborative business relationships. However, formulating innovative distributions strategies, managing distribution channels relationship, and motivating distributors partner effectively is no simple task.

 

This Strategic Channel Management Training course will open up your mind to the new thinking to enable you to maximise the ROI brought by your distribution channels. The programme puts great emphasis on learning from successful case studies from other industries. 

 

You will develop a common strategic framework to define the expectations and outcomes, formulate channel strategy through holistic strategic marketing planning and analysis, develop a right marketing communications approach, improve communications skills to create a two-way dialogue that leads to trust, learn how to negotiate win-win outcomes when channel partners are in disagreement, and evaluating your channel effectiveness in terms of financial performance. You will walk away with critical thinking perspectives required to optimise your competitive advantage.

 

Course Outline

5 days course
  • Day 1
  • Day 2
  • Day 3
  • Day 4
  • Day 5

 

Setting the stage for the workshop- Let’s get started

 

  • Unveiling the psychology of relationship with distributors and channel partners
  • Understanding your reputation and image in front of channels
  • Keeping in mind your goal and the market needs when reviewing distribution channel strategy
  • Setting ground rules and disciplines for your relationships with channel partners while allowing flexibility in term of operation and selling

 

Formulating channel strategy through strategic marketing planning and analysis
 
  • Defining a marketing orientation around the wants and needs of the target market
  • Auditing current position via PEST (Political, Economic, Social, and Technological) and SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis
  • Benchmarking to industry competitors and evaluating the opportunities and risks
  • Segmenting the market based on geographical,demographic, psychographic and behaviour factors
  • Conducting market portfolio analysis based on revenue, market share and profitability potential and determining the strategic options
Search Course
Logo

Subscribe to our newsletter

LONDON HEAD OFFICE

+44 20 80 900 464

[email protected]

DUBAI OFFICE

+971 43 88 00 94

[email protected]

PARIS OFFICE

+33 1 42 68 50 22

[email protected]

SINGAPORE OFFICE

+65 9690 4313

[email protected]

KUALA LUMPUR OFFICE

+60 19-305 5694

[email protected]

BARCELONA OFFICE

+34 934 925 700

[email protected]

Copyright © 2025 lpcentre.com All Rights Reserved. London Premier Centre For Training Ltd Registered in England and Wales, Company Number: 13694538
Contact - Terms and Conditions - Privacy Policy - Quality Policy - Become an instructor - Vacancies - Sitemap
DMCA.com Protection Status