The Evolving Role of the Managing Director
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Course Details
- Introduction
- Objective
- Who should attend
The managing director/chief executive is responsible for the performance of the company, as dictated by the board’s overall strategy.
It is the responsibility of the Managing Director (MD) to design, develop and implement the strategic plan of their company as well as lead its day-to-day running in the most cost effective and time-efficient manner.
The Role of the Managing Director course is designed to equip you with the tools and knowledge to carry out this crucial and complicated position. Through attendance, you will be taught how to engage with the wider corporate aims of the organisation, ensuring that the linked marketing strategies are aligned to that of the broader piece.
The course will cover the key skill set of the Managing Director, from visionary leadership and the ability to motivate a workforce, to planning and forecasting, and developing strong financial acumen; allowing you to become a more effective Director.
Course Outline
Exploring the roles and responsibilities of the Managing Director
- The MD’s role in setting the direction of the business
- Performance management and organisational development
- Statutory obligations and governance
- Financial control
- Quality and process improvement
- Public relations and marketing
- Defining the organisation’s mission and objectives
- Creating a strategy / corporate plan
- Engaging the management team in the development of operational and functional plans
- Bringing the strategy / corporate plan to life
Course Video
