Public diplomacy is about people. It’s the art of connecting with communities, sharing ideas, and building relationships that go beyond politics. In today’s world, diplomacy isn’t just about what happens in government offices—it’s about engaging directly with the public, starting conversations, and working together to create meaningful change.
The Contemporary Public Diplomacy course is here to help professionals step confidently into this new world of diplomacy. Over five engaging days, you’ll explore how to tell stories that resonate, use social media and technology to reach the right audiences and build partnerships that matter.
This course is practical. It’s not just theory or buzzwords. You’ll learn how to design public diplomacy programs that make an impact, create campaigns people remember, and use tools to connect with diverse audiences. It also focuses on national branding—why a country’s reputation is so important and how it can open doors for trade, tourism, and influence.
By the end of the course, you’ll walk away with real skills, fresh ideas, and the confidence to lead. Public diplomacy is about more than policies—it’s about people. This course will help you connect with them in ways that matter.
By attending the Contemporary Public Diplomacy course, you’ll gain the skills and insights to:
- Understand and apply public diplomacy concepts in real-world contexts, adapting strategies to different scenarios.
- Sharpen your communication and negotiation skills to effectively shape public opinion and build trust.
- Design impactful public diplomacy programs that connect with audiences and achieve measurable results.
- Leverage technology and digital platforms to streamline diplomatic efforts and engage with a wider, more diverse audience.
- Forge strong partnerships with state and non-state actors, identifying key collaborators and fostering meaningful dialogue.
- Plan and execute public diplomacy campaigns that engage local and global communities through creative outreach and well-organized events.
- Explore the power of national branding to boost trade, attract foreign investment, and enhance political influence on the global stage.
- Enhance your country’s image with proven techniques for building and maintaining a strong, positive national brand.
This course is tailored for individuals who want to make an impact in public diplomacy and related fields, including:
- Public Relations (PR) Professionals
- Government and Public Affairs Officials
- International Relations Specialists
- Marketing Professionals
- NGO Representatives
- Business Leaders
- Diplomats