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Destination management has become a complex strategic discipline requiring innovation, leadership, crisis preparedness, and community alignment. Thus, many destinations face challenges such as declining visitor engagement, weak branding, or fragmented stakeholder relations. This raises an important question: Are your destination strategies structured to remain competitive, resilient, and future-focused?
The Certified Destination Management Executive (CDME) programme by LPC provides a deep dive into strategic planning, branding, advocacy, destination leadership, community relations, and marketing excellence. It equips tourism professionals with the frameworks, skills, and insights needed to build sustainable, market-driven, and community-supported destination strategies.
Strategic Issues in Destination Management