Course Details
Course Outline
5 days course
Business development: overview and best practices
- Business development: definition and scope
- Account analysis and qualification: an overview
- The new landscape of account management and BD
- Understanding the buy-sell ladder model
- Client classification: building an ideal client profile
- Understanding and working the customer loyalty ladder
The business planning process
- Using the STAR business planning process:
- Strategic analysis
- Targets and goals
- Activities
- Reality check
- Conducting customer surveys to identify important service criteria
- Preparing an account development plan
- Building client chemistry with F.O.R.M.
Re-defining your processes for breakthrough results
- Reviewing the selling process
- The selling process
- Functional product/service/company knowledge
- Unique and distinctive selling points
- The sales competitors analysis form
- Re-engineering your team selling process to avoid mistaking motion for action
- The value-added selling process
- A simple framework for developing new business
- Create and deploy weapons
- Your best friend: the phone
- Creating a client-centered code of conduct (DART model)
- Designing and implementing key performance indicators
- Creating a balanced scorecard (business performance audit)
Effective negotiation skills
- The definition of negotiation
- Some negotiation philosophies
- The difference between persuading and negotiating
- The five stages of the negotiation process
- The critical rules of negotiation
- The phases of the purchasing decision
- Establishing relative importance of differentiators
- Influencing decision criteria
- Vulnerability analysis
- Workshop: completing your negotiation plan
Building and leading the business development team
- Stages in team formation
- Building a high performance team
- Defining team roles
- The team motivation mix
- Management versus leadership
- Practices of exemplary leaders (industry practices)
Writing business proposals that sell
- Writing a typical business proposal
- Formatting tips and tricks for winning proposals
- The process of developing successful project proposals
- Workshop: creating your own project proposal
