Course Details

Having a bad reputation socially and environmentally can create serious negative effects on the overall profitability and success of a company, as nowadays consumers want to spend their money on products and services that they believe in, and engage with companies that follow ethical practices that meet their own beliefs.

Corporate Social Responsibility means that a company takes steps to ensure there are positive social and environmental effects associated with the way the business operates. Businesses that engage in active CSR efforts take stock of the way they operate in the world to incorporate addressing cultural and social issues, with the aim of benefiting both in the process.

Corporate Social Responsibility (CSR) training course provides a way for managers, professional leaders, policy makers, academic professionals and all employees to acquire in-depth insights and critical perspectives on companies’ Corporate Responsibility strategies and the knowledge to implement them.

In this corporate Social Responsibility training course, you will learn:

Better understand the role of Corporate Social Responsibility in business strategy
Discuss the different dimensions of Corporate Social Responsibility
Outline why Corporate Social Responsibility (CSR) is important in the public and private sectors.
Examine how organisational conduct is impacted by CSR.
List the approaches to initiate or improve CSR programs in their organisations.
Identify the legal obligations company directors must observe concerning CSR.
Identify how business ethics, CSR and corporate governance are converging.
Create competitive advantage through CSR.
Align CSR strategies with organisational goals and capabilities.
Assess current initiatives and consolidate efforts around key objectives.
Implement CSR at all levels of the organisation.

Corporate Social Responsibility Training course, Is ideal for :

Executives involved in strategic and operational functions
Senior and Middle Management involved in corporate governance or change management
HR personnel at all levels
Corporate lawyers aiming to improve their understanding of the legal requirements and trends relating to corporate responsibility
All personnel involved in communications, business strategy, supplier and community relations, sustainability, governmental affairs
Professionals in private companies, NGOs, international organisations and governments who are currently involved in CSR, or would like to be involved in CSR, and wish to apply and embed the concept of CSR in their institution.

Course Outline

5 days course

Day 1

Day 2

Day 3

Day 4

Day 5

Introduction to Corporate Social Responsibility (CSR)

Fundamental Definitions of CSR.
Corporate Citizenship Concepts.
Historical Perspectives.
Advancing View Points on CSR.
Caroll’s Four Part Definition.

Why is Corporate Social Responsibility is Important?

People-Planet-Profits.
Two Views of CSR.
Should Corporations be Involved in CSR?
Arguments for and Against CSR.

Corporate Social Responsibility and Ethics

Definitions and Relationships.
Business Ethics Developments.
methods of Companies Integrate Ethics.
Commitment in Global Code of Business Ethics.
Making Decisions on Ethical Issues.

Implementing Corporate Social Responsibility (CSR)

Finding your ‘Materiality’
Gathering Data
Defining a Strategy - Examples
How to Implement a Plan
Assessing and Measuring Impact
Reporting

The Evolution and Revolution of Corporate Social Responsibility

The Rise and Fall of CSR.
The Failure of CSR: 3 Curses.
Embracing the Future: 5 Principles.
Shapeshifting: From CSR 1.0 to CSR 2.0

Rules for Effective Corporate Social Responsibility Communication

Rule #1: Act First, Talk Later.
Rule #2: The Why and the Wherefore.
Rule #3: Be Prepared.
Rule #4: CSR Must Be a Boardroom Priority.
Rule #5: Involve the Employees.
Rule #6: Extract Messages.
Rule #7: Everybody Is Different.
Rule #8: Embrace Dialogue.
Rule #9: Become an Example of Good Practice.
Rule #10: Responsible Product Brands.

Challenges of Corporate Social Responsibility

Friedman versus Russell.
Dimensions of CSR.
Models of CSR.
Common Mistakes in CSR.
Factors to Consider in Business Case for CSR.
CSR Implementation Framework.

Corporate Social Responsibility (CSR)

Course Info