Mastering Public Relations: Strategies, Media Relations, and Crisis Management
Course Info
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Course Details
Introduction
Objective
Who should attend
In the dynamic field of Public Relations, effectively managing a company's reputation and stakeholder relationships is crucial for success and resilience. While CSR can be a component of a company's PR strategy, this course will delve deeper into the broader aspects of PR, emphasizing reputation management, crisis communication, media relations, and strategic communication planning.
This Public Relations training course equips participants with advanced tools and techniques to shape public perceptions, craft compelling narratives, and build strong relationships with media, consumers, and other key stakeholders. By understanding the nuances of PR, professionals can enhance their organization's image, navigate challenges, and seize opportunities to influence public dialogue.
Course Outline
Fundamentals of Public Relations
- The evolving role of PR in the corporate world.
- Core PR functions and their strategic importance.
- Understanding audiences and crafting key messages.
- Principles of effective media relations.