Capstone Project in Product Management
Course Info
Length:
Type:
Course Details
Introduction
Objective
Who should attend
Effective product management plays a pivotal role in translating innovative concepts into market successes. For instance, consider how a company’s successful market entry often relies on a well-coordinated approach across various stages—from concept development to market launch. This involves understanding market dynamics, defining clear product visions, and meticulously planning and executing product strategies. Without these elements, even the most promising product can falter.
The Capstone Project in Product Management training course is designed to address these challenges comprehensively. This course provides an in-depth exploration of the product management lifecycle, equipping you with the advanced skills necessary to navigate complex product development processes. Through a series of detailed, hands-on activities, you will engage with real-world scenarios, allowing you to develop and refine product management strategies and frameworks.
By completing this course, you will gain a robust understanding of how to effectively manage every phase of the product lifecycle—from initial conception and strategic planning to execution and market delivery. This knowledge is critical for ensuring that products not only meet market needs but also achieve long-term success in competitive environments.
Course Outline
Fundamentals of Product Management
- Overview of the responsibilities of a product manager and required skills
- Selecting a scenario for your capstone project
- Overview of the process of activities required to complete your capstone project
- Defining Porter’s five forces model and discussing the strategies to deal with those forces
- Utilizing the Ansoff matrix to visualize strategy options based on market and product parameters
