Product Innovation & Development

Course Info

Length: 1 Week

Type: Online

Available Dates

Fees

  • Nov-18-2024

    1,550

  • Dec-16-2024

    1,550

  • Jan-27-2025

    1,550

  • Feb-24-2025

    1,550

  • Mar-31-2025

    1,550

  • Apr-28-2025

    1,550

  • May-26-2025

    1,550

  • June-30-2025

    1,550

  • July-28-2025

    1,550

  • Aug-25-2025

    1,550

  • Sep-22-2025

    1,550

  • Oct-27-2025

    1,550

  • Nov-24-2025

    1,550

  • Dec-22-2025

    1,550

Course Details

Course Outline

5 days course

Introduction to Innovation & New Products

  • What is product innovation?
  • Exploring the 6 types of new products
  • Identifying the process of product innovation

  •          Market research
  •          Product development
  •          Feasibility study

  • Differentiating between design inspired innovation and user innovation
  • Understanding the characteristics of innovative product

Innovation Theories

  • The opportunity vacuum theory
  • The technological innovation systems theory
  • The political economy model of transport innovations
  • The multi-level perspective
  • Rogers theory on diffusion of innovations
  • The hype cycle theory
  • Theories on the role of industries in innovations

Product Development Strategies

  • Understanding the Stage Gate Process for product development

  •         Discover
  •         Scoping
  •         Define Business Case
  •         Development
  •         Testing & Validation
  •         Lunch

  • Defining network externalities and understanding its effects on innovation
  • Understanding incumbent’s advantage or curse
  • Understanding the advantages of pioneer strategy
  • Exploring the sources of product innovation
  • Identifying the role of collaboration for innovation

 

Idea Generation and Testing

  • Defining the concept of idea generation
  • Utilizing techniques for ideation

  •          SCAMPER
  •          SWOT
  •          BRIDGeS

  • Exploring ideation steps:

  •         Problem describing
  •         Prioritizing
  •         Exploring solution variations
  •         Breaking down the solution

  • Understanding concept testing and evaluation methods
  • Exploring techniques for new product portfolio management

 

Product Lunch & Measurements

  • Identify the relationship between design thinking and product innovation
  • Understanding how to commercialize and lunch the new product
  • Determining the importance of implementing innovation culture within companies
  • Utilizing metrics and indictors to measure product innovation performance
  • Final Project Presentation about introducing a new product 

Course Video