Product Manager Certification (PMC)™ Training Course

Course Info

Length: 1 Week

Type: Online

Available Dates

Fees

  • Jan-06-2025

    1,550

  • Feb-10-2025

    1,550

  • Mar-17-2025

    1,550

  • Apr-28-2025

    1,550

  • May-19-2025

    1,550

  • June-16-2025

    1,550

  • July-07-2025

    1,550

  • Aug-11-2025

    1,550

  • Sep-22-2025

    1,550

  • Oct-27-2025

    1,550

  • Nov-17-2025

    1,550

  • Dec-15-2025

    1,550

Course Details

Course Outline

5 days course

Introduction to Product Management  

 

  • Introduction to course content and outlines
  • Defining product management and its key related terms
  • Identifying the importance and benefits of product management
  • Discussing the roles and responsibilities of a product manager
  • Key skills and competencies required for product managers  
  • Overview of the process of product development

Strategic Alignment


  • Defining strategic alignment in product management
  • Identifying the importance of strategic alignment of the product team and stakeholders
  • Techniques for aligning the product team with stakeholders
  • Exploring tools and strategies for effective communication with teams and stakeholders
  • Techniques for the motiving product team and improving their productivity
  • Best practices for setting objectives and measures to evaluate team performance
  • Overview of the process of setting product objectives
  • Case studies about the impact of product teams and stakeholders on product management

Understanding Customers


  • Discussing the significance of understanding customers’s needs and pain points
  • How to identify customers’s needs and pain points
  • Techniques for creating a customer persona
  • Strategies for mapping the customer journey
  • Defining Product-Market Fit
  • The process of creating and validating the opportunity hypotheses
  • Techniques for validating the opportunity hypothesis:



  1. Effort vs. user value
  2. A/B testing
  3. Customer interviews

Product Design and Requirements


  • Understanding product requirements and its components
  • Exploring the elements of the Product Requirements Document (PDR)
  • Defining Minimum Viable Product (MVP)
  • Discussing how to create and develop MVP
  • Utilizing Figma to create user experience
  • Exploring the elements of the product roadmap
  • The process of designing and sketching a product
  • Understanding product design patterns:


  1. MVC
  2. Designing APIs


  • Real-world examples of effective product design processes

Go-to-Market Plan


  • Defining Go-To-Market (GTM) strategy
  • Discussing the purpose and benefits of GTM
  • Steps for creating a GTM strategy
  • Best practices for implementing GTM strategy and launching products
  • Discussing strategies for marketing a product across different channels
  • Best practices for creating compelling messages
  • Case studies about the implementation of GTM strategy