Product Strategy and Vision

Product Strategy Fundamentals

• Identifying product strategy process:
  
  

•        Timeboxed strategizing
•        Continuous strategizing
  
  

• Understanding product strategy pyramid
• Identifying the types of product’s innovation
  
  

•        Core innovations
•        Adjacent innovations
•        Disruptive innovations
  
  

• Understanding product life cycle model and how it influences product strategy
  
  

•        Development
•        Introduction
•        Growth
•        Maturity
•        Decline
  
  

• Understanding the elements of product strategy
  
  

•        Clear objectives and key results (OKRs)
•        Understanding target customers and market dynamics
•        Risk assessment and mitigation

Crafting Product Vision

• What is product vision?
• Understanding the role of product vision on guiding company’s direction and ensuring alignment with business goals and values
• Identifying the components of a product vision:
  
  

•         Long-term perspective
•         Alignment with company mission
•         Customer and market focus
  
  

• Understanding the characteristics of a good vision that motives and guides people
• Exercise: craft your own product vision 

Developing Product Strategy Techniques

• Utilizing product vision to design the product strategy
• Identifying target market and user personas
• Identifying the features of the product stands out in a competitive advantage
• Building a product roadmap that aligns with the strategy
• Exercise: develop your own product strategy

Communicating Strategy & Vision

• Determining the importance of communicating product strategy and vision with stakeholders
• Techniques to collaborate with stakeholders while developing product strategy and vision
• Understanding how vision can inspire and guide the team
• Utilizing customers and team feedback to adopt the strategy
• Tips to measure the strategy for continuous improvements
• Course Review