Product Strategy and Vision

Course Info

Length: 1 Week

Type: Online

Available Dates

Fees

Course Details

Course Outline

5 days course

Product Strategy vs. Company Strategy

  • Differentiating between product strategy and company strategy
  • Understanding the direction between company strategy and product strategy

  •          Aligning product development with business objectives
  •          Ensuring competitive advantage and market positioning

  • Identifying the role of understanding target customers and market segmentation in product strategy
  • Understanding competitive positioning and analyzing the competitive environment
  • Creating value proposition that shows the unique benefits of a product

Product Strategy Fundamentals

 

  • Identifying product strategy process:

  •        Timeboxed strategizing
  •        Continuous strategizing

  • Understanding product strategy pyramid
  • Identifying the types of product’s innovation

  •        Core innovations
  •        Adjacent innovations
  •        Disruptive innovations

  • Understanding product life cycle model and how it influences product strategy

  •        Development
  •        Introduction
  •        Growth
  •        Maturity
  •        Decline

  • Understanding the elements of product strategy

  •        Clear objectives and key results (OKRs)
  •        Understanding target customers and market dynamics
  •        Risk assessment and mitigation

Crafting Product Vision

  • What is product vision?
  • Understanding the role of product vision on guiding company’s direction and ensuring alignment with business goals and values
  • Identifying the components of a product vision:

  •         Long-term perspective
  •         Alignment with company mission
  •         Customer and market focus

  • Understanding the characteristics of a good vision that motives and guides people
  • Exercise: craft your own product vision 

Developing Product Strategy Techniques

  • Utilizing product vision to design the product strategy
  • Identifying target market and user personas
  • Identifying the features of the product stands out in a competitive advantage
  • Building a product roadmap that aligns with the strategy
  • Exercise: develop your own product strategy

Communicating Strategy & Vision

  • Determining the importance of communicating product strategy and vision with stakeholders
  • Techniques to collaborate with stakeholders while developing product strategy and vision
  • Understanding how vision can inspire and guide the team
  • Utilizing customers and team feedback to adopt the strategy
  • Tips to measure the strategy for continuous improvements
  • Course Review

Course Video