Certified Product Management

Course Info

Length: 1 Week

Type: Online

Available Dates

Fees

Course Details

Course Outline

5 days course

Advanced Product Management Concepts

 

  • Evolution and future trends in product management.
  • The strategic role and impact of product managers on organizational success.
  • Advanced product vision and strategy formulation techniques.
  • Cross-functional collaboration and influence without authority.
  • Ethical considerations and sustainability in product management.
  • Interactive discussion: Analyzing and critiquing product strategies from leading companies.

Leadership in Product Management

 

  • Advanced leadership theories and their application in product management.
  • Emotional intelligence and its importance for product leaders.
  • Conflict resolution and negotiation skills for product managers.
  • Building, motivating, and leading high-performing, diverse product teams.
  • Effective communication strategies across different organizational levels and cultures.
  • Workshop: Role-play exercises focusing on leadership challenges in product management.

Product Innovation and Development

 

  • Cutting-edge product development methodologies (e.g., Lean, Design Thinking).
  • Fostering a culture of innovation within product teams.
  • Product portfolio management and optimization strategies.
  • Techniques for effective product requirement gathering and user story mapping.
  • Incorporating customer feedback and iterative design for product enhancement.
  • Group activity: From ideation to MVP – Developing a product concept.

Market Insights and Strategies

 

  • Advanced techniques in market research and user persona development.
  • Competitive analysis and strategic positioning.
  • Data-driven decision-making in product management.
  • Developing and executing go-to-market strategies.
  • Utilizing digital marketing and social media for product promotion.
  • Interactive session: Crafting a comprehensive market strategy for a case study product.

Execution, Measurement, and Optimization

 

  • Agile project management and its application in product development.
  • Establishing effective product metrics and KPIs.
  • Techniques for monitoring, analyzing, and responding to product performance data.
  • The role of A/B testing and user testing in product optimization.
  • Stakeholder management and reporting during the product lifecycle.
  • Case study analysis: Overcoming common pitfalls in product launch and scaling.
  • Review of core concepts and frameworks covered throughout the course.
  • Strategies for continuous learning and improvement in product management.
  • Closing ceremony: Recap of the course, distribution of completion certificates, and networking event.

Course Video