Advanced Key Account Management and Business Development

Key account management focuses sales resources on retaining the clients most likely to generate high levels of revenue and profitability. To do so, key account managers build a detailed understanding of their clients’ specific requirements – in turn improving the performance of their business.

This dynamic makes the client somewhat dependent on their key account manager – which helps to increase retention rates. 

Advanced Key Account Management and Business Development training course, is designed as an advanced level programme for experienced sales people. Step-by-step the highly participative content provides key account managers with the modern day strategies required to make develop their businesses.