Certificate in Marketing Strategy and Planning

Course Info

Length:

5 Days

Type:

Online

Available Dates

2025-04-28

£ 1550

2025-05-26

£ 1550

2025-06-23

£ 1550

2025-07-28

£ 1550

2025-08-25

£ 1550

2025-09-29

£ 1550

2025-10-27

£ 1550

2025-11-24

£ 1550

2025-12-22

£ 1550

Course Details

  • Introduction
  • Objective
  • Who should attend

This exhaustive program is constructed to provide participants with a comprehensive understanding of marketing strategy and planning. Emphasising strategic marketing decision-making, customer-centric approaches, and modern marketing tools, we aim to equip you with the knowledge and skills necessary to thrive in today's dynamic marketing landscape.


This course is a preparation course, and designed to equip you with the necessary skills and knowledge to prepare for the certification, should you choose to pursue it in the future

Course Outline

5 days course
  • Day 1
  • Day 2
  • Day 3
  • Day 4
  • Day 5

Introduction to Marketing Strategy and Planning


  • Overview of Marketing Strategy and Planning: Definitions, differences, and connections.
  • Importance of marketing strategy and planning in business.
  • Understanding the Marketing Planning Process: From identifying market needs to evaluation and control.
  • Introduction to Marketing Strategy: From market segmentation to positioning.
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