Certificate in Marketing Strategy and Planning
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Course Details
- Introduction
- Objective
- Who should attend
This exhaustive program is constructed to provide participants with a comprehensive understanding of marketing strategy and planning. Emphasising strategic marketing decision-making, customer-centric approaches, and modern marketing tools, we aim to equip you with the knowledge and skills necessary to thrive in today's dynamic marketing landscape.
This course is a preparation course, and designed to equip you with the necessary skills and knowledge to prepare for the certification, should you choose to pursue it in the future
Course Outline
Introduction to Marketing Strategy and Planning
- Overview of Marketing Strategy and Planning: Definitions, differences, and connections.
- Importance of marketing strategy and planning in business.
- Understanding the Marketing Planning Process: From identifying market needs to evaluation and control.
- Introduction to Marketing Strategy: From market segmentation to positioning.
Course Video