Certificate in Marketing Strategy and Planning
Course Info
Length:
5 Days
Type:
Online
Course Details
Introduction
Objective
Who should attend
This exhaustive program is constructed to provide participants with a comprehensive understanding of marketing strategy and planning. Emphasising strategic marketing decision-making, customer-centric approaches, and modern marketing tools, we aim to equip you with the knowledge and skills necessary to thrive in today's dynamic marketing landscape.
This course is a preparation course, and designed to equip you with the necessary skills and knowledge to prepare for the certification, should you choose to pursue it in the future
Course Outline
5 days course
Introduction to Marketing Strategy and Planning
- Overview of Marketing Strategy and Planning: Definitions, differences, and connections.
- Importance of marketing strategy and planning in business.
- Understanding the Marketing Planning Process: From identifying market needs to evaluation and control.
- Introduction to Marketing Strategy: From market segmentation to positioning.
