Major Account Planning Training

Why do some organisations consistently grow their key accounts while others fail to maximise their potential? Managing major accounts requires more than maintaining relationships—it involves strategic planning, deep customer understanding, and the ability to identify and act on growth opportunities. Without a structured approach, organisations risk losing valuable business and competitive advantage.

The Major Account Planning Training course by LPC provides participants with a comprehensive framework for analysing accounts, identifying opportunities, and developing effective account strategies. Over five days, participants explore stakeholder mapping, opportunity prioritisation, and strategic planning techniques to drive account growth.

This course focuses on practical account management challenges. Participants will learn how to align business strategies with customer needs, strengthen relationships, and implement structured plans that support long-term value creation and revenue growth.