Course Details
Course Outline
5 days course
Comprehend Marketing Management
- Marketing Definition.
- The goals of Marketing.
- Important Marketing Concepts.
- Creating A Marketing Strategy
- The Elements Of A Marketing Plan
- Marketing Models And Case Studies
The Process of Strategic Planning in Marketing
- The Marketing Environment.
- Objectives and Goals.
- Marketing Audit.
- Strategic Alternatives (SWOT, TOWS).
- Fitting Strategies with the Overall Marketing Plan.
Market Segmentation
- Market Segmentation Definition.
- The Benefits of Market Segmentation.
- Steps in Market Segmentation.
- Market Targeting and Product Positioning.
Marketing Communications in Depth
- Communication Definition.
- Kinds of Promotional Objectives.
- Steps in Creating an Advertising Campaign.
- Advantages and Disadvantages of Various MARCOMS Types.
- Evaluating Promotional Campaigns.
Total Product Concept
- The Product Life Cycle (PLC) Concept
- Introduction Stage
- Growth Stage
- Maturity Stage
- Decline Stage
- Marketing Strategies and Objectives Across the PLC
Building a Competitive Advantage
- Superior Product or Service
- Superior Assets
- Low Cost Operator
- Innovation
- Global Skills
- Scales Advantages
- Attitude
- Superior Relationships
- Risk Management
- Vision
- Sustaining Competitive Advantage
