Professional Destination Management (PDM)

Course Info

Length: 1 Week

City: Paris

Type: In Classroom

Available Dates

  • Feb-24-2025

    Paris

  • May-26-2025

    Paris

  • Aug-25-2025

    Paris

  • Nov-24-2025

    Paris

Dates in Other Venues

  • Jan-27-2025

    London

  • Feb-24-2025

    Barcelona

  • Feb-24-2025

    Amsterdam

  • Feb-24-2025

    Kuala Lumpur

  • Feb-24-2025

    Singapore

  • Feb-24-2025

    Istanbul

  • Feb-24-2025

    Dubai

  • Mar-17-2025

    London

  • Apr-28-2025

    Dubai

  • May-26-2025

    Kuala Lumpur

  • May-26-2025

    Singapore

  • May-26-2025

    Barcelona

  • May-26-2025

    Amsterdam

  • May-26-2025

    London

  • May-26-2025

    Istanbul

  • June-16-2025

    Dubai

  • July-28-2025

    London

  • Aug-25-2025

    Barcelona

  • Aug-25-2025

    Amsterdam

  • Aug-25-2025

    Istanbul

  • Aug-25-2025

    Dubai

  • Aug-25-2025

    Kuala Lumpur

  • Aug-25-2025

    Singapore

  • Sep-15-2025

    London

  • Oct-27-2025

    Dubai

  • Nov-24-2025

    Istanbul

  • Nov-24-2025

    Barcelona

  • Nov-24-2025

    London

  • Nov-24-2025

    Amsterdam

  • Nov-24-2025

    Singapore

  • Nov-24-2025

    Kuala Lumpur

  • Dec-15-2025

    Dubai

Course Details

Course Outline

5 days course

FUNDAMENTALS OF DESTINATION MANAGEMENT & MARKETING

 

  • Evolution of destination organizations and their roles in the community
  • The technological advancements within the industry  
  • Structures and funding sources, and domestic organizations
  • Tourism development commission
Risk Management | Financial Management

 

  • Manage risk management
  • Understanding payroll systems and ways to identify sources of funding
  • Manage budget
  • Manage monetary transaction
Human Resources | Stakeholder management

 

  • Recruit staff and volunteers
  • Train staff and volunteers
  • Manage stakeholder relationships
Essential Collection Skills and Techniques

 

  • Human Communication is our Business
  • Build Rapport; Conquer Interference
  • Ready, Set, Goal! Steps to Success
  • Advocacy plan coupled with a strong community relations
Marketing and Sales  - ( or site visit)

 

  • Manage marketing plan
  • Create and manage marketing materials
  • Coursework on developing and marketing innovative products and services
  • Maximizing sales and managing public relations efforts

Course Video