Advanced Social Media Training
Course Info
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Course Details
Introduction
Objective
Who should attend
Course Location
Social media is a powerful marketing tool, but knowing how to use it to achieve your marketing goals can be a challenge. Creating engaging, effective strategies and content tailored to specific audiences can help you succeed with your digital marketing efforts.
This training has been designed to help experienced marketing professionals power up their social media strategy beyond the simplistic pursuit of ‘likes’ and one-off engagements. With a well-defined and well-oiled social media plan, you can generate better commercial returns and create long-term brand value.
Advanced Social Media training course will help you look at leading and emerging social networking channels in a new light, opening your eyes to more sophisticated approaches to content planning, audience data mining and precision-targeting techniques.
Course Outline
Introduction to Social Media
- How Social Media works.
- Latest trends and developments.
- Creating social objectives.
- Developing your online voice & identity.
- Managing it all.
- Competitor analysis.
- Social media & Search Engine Optimisation.
