Marketing Strategy in the Oil and Gas Business
Course Info
Length:
5 Days
Type:
In Classroom
City:
Paris
Course Details
Introduction
Objective
Who should attend
Course Location
Marketing communications occupies an important position in the oil and gas industry, as promoting brand awareness and defining and conveying differentiators in a crowded marketplace are critical.
Online marketing is one of the best ways to ensure that your oil and gas company gains the customers it needs to succeed in terms of sales and revenue. With oil and gas digital marketing, your business can reach current and future clients where they spend most of their time.
Marketing Strategy in the Oil and Gas Business training course is tailor-made for petroleum, oil and gas professionals. It will help you understand how to successfully market in one of the world’s most challenging environments.
Course Outline
5 days course
The Oil & Gas Sector – A Marketing Overview
- The Basics of Marketing Petroleum Products, including Market Dynamics and Distribution Channels
- Petroleum Marketing Overview – The Key Participants and Infrastructures
- Commonly-marketed Products and The Issues & Challenges Affecting Them
- Who to Market to, Define your Message, Customer Segments and their needs & expectations
- The Role of Effective Branding within the Petroleum Sector
- Key Business Processes involved in Marketing Petroleum Products to Different Customers and Stakes
