Digital Marketing Techniques
Course Info
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Course Details
Introduction
Objective
Who should attend
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The line between online and offline is becoming less distinct, for both consumers and businesses. Consumers are increasingly sophisticated and highly connected, wanting products and information that is personalised, relevant and convenient, with consistency across all digital channels.
Strategic Digital Marketing training course, will deliver a practical understanding and application to creating a seamless online presence, ensuring continuity of message across all digital platforms to deliver a more effective marketing strategy and measurable ROI
The course is designed to build your knowledge of digital tools and techniques as well as how they can be applied in practice. Participants will learn how to successfully integrate online and offline media as well as develop an effective digital marketing plan.
Course Outline
What is Digital Marketing?
- What is Internet Marketing?
- Popular Strategies
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
Social Media Marketing
- What is Social Media?
- Understanding the Marketing Mix
- The Five P’s and Social Media
- Developing a Social Media Plan
- Utilization Guidelines
- Expanding Your Digital Presence
- What’s the Value?
- Building Your Community
- Using LinkedIn
- Setting Up Your Account
