Integrated Advanced Sales & Marketing Communication
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Course Details
- Introduction
- Objective
- Who should attend
Welcom e to “Integrated Advanced Sales & Marketing Com m unication”! We’re thrilled to have you join us for this innovative 5-day educational journey crafted with care by LPC. This course will equip you with advanced strategies and techniques to integrate com m unication into sales and m arketing, and create an im pactful campa ign. Over the span of 5 days, you’ll gain a com prehensive understanding of the principles and practical applications of integrated sales and m arketing com m unication. LPC instructors will guide you step-by-step to develop effective integrated sales and marketing com m unication strategy while ensuring com pliance with regulatory fram eworks. You’ll delve into various types of m arketing com m unication m ethods, assessing their advantages and disadvantages to select the right one. Through realworld case studies, exam ple, practical exercises, you’ll have the opportunity to apply your newfound knowledge and enhance your existing sales and m arketing skills. Join LPC as we em bark on a journey to explore new perspectives and em power your approach to integrated sales and m arketing com m unication.
Course Outline
Introduction to Integrated Sales & Marketing Communication
- Defining communication and its nature
- Exploring communication process and types of communication
- Defining integrated sales and marketing communication
- Discussing the purpose, benefits and objectives of integrated sales and marketing communication
- Understanding the meaning of promotion mix
- Discussing factors influence integrated sales and marketing communication