Key Account Management Strategy

Why do some key accounts deliver long-term value while others consume resources without results? Successful key account management starts with a clear strategy.

The Key Account Management Strategy programme by LPC Training provides a structured approach to selecting, managing, and developing strategic accounts. Over five days, participants explore account analysis, value proposition design, team leadership, and strategy implementation.

By the end of this programme, participants will be able to develop and execute effective KAM strategies that strengthen partnerships and improve performance.