Mastering Corporate Communications
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Course Details
- Introduction
- Objective
- Who should attend
Communication is the lifeblood of all organizations as it allows them to operate efficiently by informing customers and stakeholders about their services and products, as well as facilitating coordination among employees. Given the critical role of communication, organizations are investing more in developing and implementing corporate communication strategies to ensure the efficiency of their communication activities.
Corporate communication involves sharing information and messages with both internal and external audiences to manage brand perception. The ongoing digital transformation has increased the need for greater investment and focus on corporate communication to capture audience attention and stand out in a competitive landscape.
LPC’s “Mastering Corporate Communication” course is designed to provide participants with the skills and tools to develop and implement corporate communication strategies that contribute to an organization's success. Participants will gain a strong foundation in corporate communication, discover various tools and methods for communication with stakeholders through multiple channels, and plan for their corporate communication strategy. With LPC, you gain theoretical knowledge and hands-on experience in corporate communication.
Course Outline
Introduction to Corporate Communication
- Introduction to course content and outlines
- Defining the meaning of corporate communication and its key related terms
- Discussing the significance and the role of corporate communication in organizations
- Exploring the elements of corporate communication
- Understanding the phycology of persuasion
- Discovering goal-setting approaches for corporate communication