Communication is essential in any relationship. Building and managing relationships with consumers and customers has a direct bearing on marketing communications. Marketing communications helps define an organisation's relationships with customers not only by the kind of messages exchanged, but also by the choice of media and occasion to suit their customers’ preferences

The Strategic Marketing and Communications for Directors course will introduce you to the processes and methodologies of marketing planning and strategy. You will develop a tactical perspective on the underlying issues that affect a business and how they can be remedied through effective strategic planning in marketing.

This course  will bring benefits to both you and your organisation. With formal training in strategic marketing, you will improve your personal effectiveness, confidence and influence at board level. Additionally, you will bring a fresh perspective back to your organisation along with innovative models, concepts and ideas to improve the performance and effectiveness of the board and your organisation.